• Felipe Antunes

How to create a social media plan for a restaurant

Taking the time to plan your social media is critical to the success of your social media strategy. It is through it that you can see what the goals are, maintain predictability in actions, always have content options to publish and keep constant profiles, for example.


Below, we show a complete step-by-step guide that will help you to set up a very effective plan and increase your chances of achieving good results in digital. Stay with us and check it out now!


Simple steps to create a social media plan for your restaurant


Before you even start building your strategy, it is very important to know what the goals are on social media. It is from them that you can trace the actions needed to achieve them and define the metrics that will be used to measure their results.


Of course, these goals vary between companies and their needs. But in general, they involve extending the reach of the brand, creating authority, generating leads, and educating the market.


Once that's done, check out the steps you should follow to create a good social media plan:


1 – Brainstorm


It all starts with a good brainstorm.


You can bring your team together in the first week of each month so that you can discuss agendas and actions for the coming month.


For example, to create the March social media plan, the brainstorm meeting takes place in the first week of February.


Choose to brainstorm ahead of time so that you can calmly analyse the main dates of the month, structure the actions and involve the other departments that can contribute to this planning.


During the brainstorm meeting, discuss the main dates of the month that will be planned, suggesting topics that will be covered, the materials that will be released and, mainly, how you can deliver valuable content and in the best formats for each social network.


An important point is that during the brainstorm meeting it is recommended to have the participation not only of the content team, but also of a planner, designer, salesperson and, when possible, a professional of customer success or director.


After all, these professionals can contribute ideas based on their professional experiences and also based on the feedback that each area has received from clients.


2 – Editorial Calendar


Ideas on the Table It's time to record them and organize their creation and publication dates.


For this, use an editorial calendar, a fundamental tool for anyone working with content creation.


We recommend Google Drive spreadsheets to create the calendar, after all, this document template is simple and very easy to share.

  • The editorial calendar must record:

  • Date of publication;

  • Social network;

  • A theme that will be worked on;

  • Reference links.

If you prefer, you can register the time of publication and the professional responsible for creating this content.


3 – Content creation


As the editorial calendar is ready a month in advance, you can advance the content creation work.


This means that you can now create the copies for social media and also the pieces, videos and audios that will be used.


It's good to work in advance because this way we can protect you from any problem in the production of content, reflect better on a possible controversy that a given post may cause, among others.


An important point to highlight is that, even if social media planning is ready, it does not mean that it cannot change.


We, who work with social networks, need to be always aware of the issues that are trending and prepared to work on any of them.


4 – Monitoring results


As with everything you do in digital marketing, it's essential to track the results of your planning on social media.


This monitoring also needs to be done daily, checking the performance of posts and checking the publications that are scheduled.


In addition, we recommend that every month a social media performance report is carried out.


In this report, you should consider metrics such as:


  • Number of followers;

  • Engagement;

  • Comments;

  • Views;

  • Clicks on links;

  • Posts with the highest number of likes and others.


This report allows you to analyse which types of content have attracted the most audience, which fosters the relationship, among other insights that are critical to measuring the value it delivers.


To perform these reports use tools. For example:


5 – Relationship


Ideally, a professional monitors each of the chains in which your restaurant is present daily.


The main reason for this daily monitoring is to check how the public is interacting with the publications and, thus, respond to each of the comments left. Whether they are positive or negative.


This is of immense importance. After all, what we want with social networks is to establish a closer relationship with the public.


And each comment is a chance to strengthen this relationship.


6 – Feedback


To complete this planning cycle, it is good to adopt a feedback survey, which is carried out among employees.


At the end of a cycle, which can be six months or a year, send a survey to employees from all sectors, so they can express their opinions and also leave suggestions about social media.


The responses are anonymous and employees are free to criticize, praise and suggest improvements in social media planning.


We hope that this article helped you have insights into your restaurant. Shared this content and leave your heart if you liked it!


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