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How to create a social media plan for a restaurant

How to create a social media plan for a restaurant

Taking the time to plan your social media is critical to the success of your social media strategy. It is through it that you can see what the goals are, maintain predictability in actions, always have content options to publish and keep constant profiles, for example. Below, we show a complete step-by-step guide that will help you to set up a very effective plan and increase your chances of achieving good results in digital. Stay with us and check it out now! Simple steps to create a social media plan for your restaurant Before you even start building your strategy, it is very important to know what the goals are on social media. It is from them that you can trace the actions needed to achieve them and define the metrics that will be used to measure their results. Of course, these goals vary between companies and their needs. But in general, they involve extending the reach of the brand, creating authority, generating leads, and educating the market. Once that's done, check out the steps you should follow to create a good social media plan: 1 – Brainstorm It all starts with a good brainstorm. You can bring your team together in the first week of each month so that you can discuss agendas and actions for the coming month. For example, to create the March social media plan, the brainstorm meeting takes place in the first week of February. Choose to brainstorm ahead of time so that you can calmly analyse the main dates of the month, structure the actions and involve the other departments that can contribute to this planning. During the brainstorm meeting, discuss the main dates of the month that will be planned, suggesting topics that will be covered, the materials that will be released and, mainly, how you can deliver valuable content and in the best formats for each social network. An important point is that during the brainstorm meeting it is recommended to have the participation not only of the content team, but also of a planner, designer, salesperson and, when possible, a professional of customer success or director. After all, these professionals can contribute ideas based on their professional experiences and also based on the feedback that each area has received from clients. 2 – Editorial Calendar Ideas on the Table It's time to record them and organize their creation and publication dates. For this, use an editorial calendar, a fundamental tool for anyone working with content creation. We recommend Google Drive spreadsheets to create the calendar, after all, this document template is simple and very easy to share. The editorial calendar must record: Date of publication; Social network; A theme that will be worked on; Reference links. If you prefer, you can register the time of publication and the professional responsible for creating this content. 3 – Content creation As the editorial calendar is ready a month in advance, you can advance the content creation work. This means that you can now create the copies for social media and also the pieces, videos and audios that will be used. It's good to work in advance because this way we can protect you from any problem in the production of content, reflect better on a possible controversy that a given post may cause, among others. An important point to highlight is that, even if social media planning is ready, it does not mean that it cannot change. We, who work with social networks, need to be always aware of the issues that are trending and prepared to work on any of them. 4 – Monitoring results As with everything you do in digital marketing, it's essential to track the results of your planning on social media. This monitoring also needs to be done daily, checking the performance of posts and checking the publications that are scheduled. In addition, we recommend that every month a social media performance report is carried out. In this report, you should consider metrics such as: Number of followers; Engagement; Comments; Views; Clicks on links; Posts with the highest number of likes and others. This report allows you to analyse which types of content have attracted the most audience, which fosters the relationship, among other insights that are critical to measuring the value it delivers. To perform these reports use tools. For example: Facebook Insights; Instagram Insights; Twitter Statistics; Pinterest Analytics. 5 – Relationship Ideally, a professional monitors each of the chains in which your restaurant is present daily. The main reason for this daily monitoring is to check how the public is interacting with the publications and, thus, respond to each of the comments left. Whether they are positive or negative. This is of immense importance. After all, what we want with social networks is to establish a closer relationship with the public. And each comment is a chance to strengthen this relationship. 6 – Feedback To complete this planning cycle, it is good to adopt a feedback survey, which is carried out among employees. At the end of a cycle, which can be six months or a year, send a survey to employees from all sectors, so they can express their opinions and also leave suggestions about social media. The responses are anonymous and employees are free to criticize, praise and suggest improvements in social media planning. We hope that this article helped you have insights into your restaurant. Shared this content and leave your heart if you liked it!

The best social media content ideas for restaurants

The best social media content ideas for restaurants

The way to carry out the marketing of a company has changed since the arrival of the internet and not to surrender to this new form of disclosure, is to run the risk of being forgotten. Today, to find a good restaurant or bar, most people turn directly to online survey tools. Evaluation sites and social networks are the first mechanisms to be explored by customers because, in addition to containing the opinion and suggestion of consumers who frequent or have already visited the place, it has images that present the environment, the dishes and the restaurant staff. All of this means that you must know how to advertise a restaurant on the internet, providing useful, quality content that relies on the services offered. To help you, we have prepared some tips on how to organize posts for a restaurant's social media, strengthening the brand and increasing sales. Ask relevant questions If you want to win friends and influence people, expressing genuine interest in them is the key. On social media, you can do this by asking your audience for an opinion or comments on a topic relevant to your restaurant. For example, you could ask something like, “What is the essential dish that you can't miss every week? Share it in the comments below! ”; instead of something more general, encourage sharing more objective and concrete information for greater engagement. Remember holidays and important dates If you’re staring at your computer screen for inspiration, take the time to check the desktop calendar. Are there any upcoming holidays or festive dates, such as Mother's Day or Father's Day? These are great opportunities to create timely content. For Valentine's Day, for example, you could think of a “customer love” campaign to show your appreciation. This could be as simple as sharing an image of something your brand loves or posting any love or theme image. Find popular hashtags on social media As with holidays and special dates, watching daily hashtags for content ideas is another easy way to get inspiration. By understanding daily hashtags and the most appropriate way to use them, you can significantly increase a brand's engagement and visibility. It’s worth scouring the post for something that may work best for your type of business. Take your audience behind the scenes The next time you're thinking about what you're going to post on your company's Instagram account, take a look at your restaurant. Is there something going on that might be of interest to your audience? Even something as simple as a coworker's birthday celebration can offer an opportunity to showcase your work culture and create a deeper human connection with your brand. Create contests and promotions While this may require a little more planning and effort out of all content ideas that work, the rewards can be huge. Contests are a great way to connect with your audience and keep them engaged with your restaurant. Before launching the contest, be sure to set clear goals, offer a desirable prize and provide guidance for participants. Promote your customers A good way to show appreciation to your followers, and to have exclusive content on hand, is by promoting customer profiles or sharing the story of loyal customers. On Twitter, it is something as simple as a Follow Friday where it is possible to include the mention next to the tweet. On Instagram or Facebook, you can post videos, questions and answers or other interesting profiles of your customers. Find unique ways to present them and show the audience that you appreciate each one. Share a weekly summary If you're going through a week full of news, a great way to maintain an active presence on social media is to share a weekly summary. Show your brand awareness by posting a list of the week's top stories. Or share the best photos posted by your customers or a round of new people or brands to follow. If you are wondering why you would share other people's content instead of creating new material, know: there is an ocean of content that permeates the social network. With so much information available, readers turn to sources they can count on to share relevant and quality content on the social network. Answer a common question If you notice that your mentions on the social network, including questions that are asked over and over again, you will already have your next post idea. Create a post or video in which you pose a question and respond as good as possible to your audience. The answer is valuable to your audience and saves you time by answering the question proactively. It also shows your audience and customers that you care about their needs. The next time you feel stuck, don't panic: take advantage of this list of content ideas that work and start creating your next social media engagement post!

Advertisement for a new restaurant: first steps and how to scale your business

Advertisement for a new restaurant: first steps and how to scale your business

Entrepreneurship is not an easy path. Many may think that it is a great way to earn a lot of money and “be your own boss”, but the truth is that dealing with demanding customers and market competition requires a lot of expertise, study, and skill. However, there are several tips that you can follow in the first few months to help your business succeed. As soon as you open a new restaurant or bar it is important to advertise a lot on social media even before the opening. In addition, there are still many strategies for you to boost your growth in its first months of existence. And it was with this in mind that we wrote this article full of tips for you. Let’s go? Channels of advertisement for a new restaurant See now the main channels for advertisement for a new restaurant! Campaigns: display banners on your customer's devices when they access your network. You can inform news, drinks, dishes, and events. This is an interesting way to sell more to customers at your bar or restaurant. E-mail Marketing: with the e-mail of your customers, you will be able to create e-mail marketing actions. Thus, you can inform new dishes or drinks, send special discounts, and invite the customer to return to your bar or restaurant. It is also possible to direct communication according to the customer's behaviour. For example, you can send a beer discount to those visitors who have been away for more than a month without going to your establishment. Social Media: like and share the page on Facebook. This is a way to automate the invitation for your customers to engage with you on this social network. First, don't forget to create interesting content and interact with your customers on this platform! Sponsored ad lists: Sponsored ads are a great way to maintain communication with your customer or visitor. Second, it is a very effective way to increase sales. Whether on Google or some social network, it is possible to import the data you have to create very assertive targeted lists. Marketing tips for advertising your new restaurant Now that you know which channels you have to use, look at some marketing strategies you can adopt! Create a complete digital presence Your customer needs to be able to find you on all relevant digital channels. Facebook, Instagram, and Google are the key points of contact for you to start thinking about your digital presence. Invest in creating an institutional website, where customers can get more information about your restaurant. Take the opportunity to complete your profile on Google My Business, Google's free business page. You can even make your presence even more complete by positioning your business on Waze, setting up ad campaigns on Google Ads, and even buying media on specialized channels. Give your menu easy access Anyone who visits your website or page on social networks will certainly want to take a look at the menu. Make a good presentation with attractive photos and highlight your best dishes and drinks to attract customers' attention. Invest in your visual identity The visual identity aims to connect your brand with customers. In other words, it is an extension of your restaurant to materials, both printed and digital. The best of all worlds is to create a visual identity to be used in all communications, as well as within the restaurant itself. With this, you can make customers feel familiar with your brand from the moment they enter your website to when they sit at the table to view the menu inside your restaurant. Invest in Referral Marketing Your page on the social network talking about how delicious your cuisine is not so effective. That's because people like to hear other people's opinions, especially when it comes to gastronomy. That is why referral marketing strategies are so important. In addition to validating your brand with the voice of satisfied customers, they will also receive benefits to advertise your restaurant. Both leave satisfied, and you will still gain the attention of new potential customers. Create digital discount coupons Discount coupons are a well-established strategy, but not everyone knows how to operate. This type of sale encourages the customer to buy a cheaper offer, but with a pre-defined term or condition. That is, selling discount coupons for days when the movement is low is a great way to sell more on a weak day. Create a blog for your restaurant It may seem strange for a blog to talk about your restaurant, right? In addition to helping to promote it on Google, you can also create specific content to attract people's attention. Your blog can be your cookbook, where you teach customers how to cook their favourite dishes. Of course, the gastronomy made at home will never be the same as that produced by the professionals of your restaurant, so do not be afraid to disclose to your customers, who will feel even closer to your brand when consuming this type of content. Leave the marketing for the specialists and focus on the management strategies for your business. Contact us and get a quote!

Online marketing strategies for restaurants: what you have to know

Online marketing strategies for restaurants: what you have to know

At this point, you already know that technology is the future of every profession or business in the world, right? Because of that, if you have a food business, you must invest in online marketing strategies for restaurants. Right now, you may think, “on the internet, I will have so much competition, I don’t think it is worth it”. About the competition, you are right, online you will be side by side with the biggest restaurants in the world. But that also means one thing: the opportunities are endless. If you have a good website and the best SEO strategies, you can position yourself as the best of the best, scaling your business and becoming a reference on your market. For that, we will give you right now the best tips for online marketing strategies for restaurants. Let’s go! 1. Prepare the delivery process Before taking several actions to attract customers for your delivery, it is essential to structure your delivery process. Because if users do not have a good experience with it, they will hardly buy again and will not recommend your establishment to other people. And building customer loyalty should always be a clear objective of the company. 2. Include the service on the business website Now that your process is well-prepared, you should invest in marketing strategies for delivery, starting with the inclusion of information about the service on your website, investing in digital marketing strategies for restaurants at the same time. The ideal is to have the delivery data in a very visible way, with a menu tab dedicated to it and calls to action on other pages. In addition, put a phone number, company application, and opening hours. 3. Develop graphic materials Another relevant suggestion is to use graphic materials, such as folders, leaflets, and menus, to publicize and encourage the use of the delivery. For this, in all deliveries, you can include a menu of the products offered and pamphlets, publicizing the services and delivery options. In addition, these materials can be distributed at the establishment itself, at the customers' desks, or the reception. A pamphlet strategy in the delivery region can also be used when the company starts offering the service. 4. Customize the couriers Your couriers can also be part of the marketing strategy for delivery. In addition to being trained to serve the customer with politeness and kindness, they can be prepared with stickers on their uniforms and work material, featuring the company logo, telephone, and even attractive images of the dishes sold. 5. Use paid media Another important point on the internet is paid advertisements. Flexible in content and investment, the use of paid media is a strategy that more and more restaurants use to attract customers. Create Facebook campaigns and use the sponsored links in Google Ads to gain users for your delivery. The ideal is to test different keywords, images, and content to find the best ways to sell more through these channels. Social media, such as Facebook and Instagram, make it possible to create advertisements by geolocation. Thus, you can determine the coverage areas of a paid post, so that it is viewed by people who are on the site. In this sense, it is relevant to mention that many companies hire specialized agencies to take care of this strategy since it requires time, dedication, and good knowledge to achieve success. 6. Create a loyalty plan Another interesting strategy to encourage a recurrence of the purchase at delivery is the creation of a loyalty program, such as a customer registration or a points card, in which the user, after placing an X number of orders, receives a gift from the establishment. If you have a pizzeria, for example, you can offer a free pizza after purchasing 10 units. When the establishment works with low-profit margins, one way out is to increase the number of orders or limit the flavour options, offering the simplest ones. 7. Use professional photos Something that should be included in your marketing strategy for delivery is the use of professional photos of the dishes and the establishment. In many of our tips, we talk about tactics that involve visual dissemination, so it is essential to have quality images that attract the public. 8. Scarcity marketing Whether it's a limited-time offer or a seasonal promotion, scarcity marketing gives potential customers a sense of urgency to purchase your product. There are several ways to use scarcity marketing. The use of coupons can increase sales. Likewise, you can introduce time in your online purchases, showing the user that he has a set time to make a reservation or enter a waiting list. We hope that this article helped you have insights into your restaurant. Shared this content and leave your heart if you liked it!

Secrets of social media strategy for food businesses

Secrets of social media strategy for food businesses

One of the most effective activities of digital marketing is social networking. In addition to brand promoters, they generate organic engagement, making it easier to run campaigns and build a recurring customer base. The relentless revolution of digital marketing in recent decades is a path of no return. In the food segment, the impact is indisputable. It is increasingly important for food services to build a web presence to win customers and promoters for their brands. And the best part of this transformation in the way to reach consumers is the use of platforms such as Facebook, Instagram, LinkedIn, and Twitter. Creating social media strategies for food businesses is a key element of good digital marketing strategies for restaurants. Social media strategy for food business Do you want to know how to use resources to improve communication between your enterprise and potential customers? In this post, we will talk about 4 macro strategies for you to use on your establishment's social networks. Communication channels There are several channels that you can use to communicate with your customer. It is up to the company to understand which will be most appropriate and efficient for its type of product and customer. Evaluate the possibility of carrying out paid advertisements on social networks, which help to boost your product and reach more people at a, normally, low cost. Food and drinks deserve good photos, promotions, and approaches that generate engagements. Rate what type of post your followers like the most! While social networks are important to relate to, WhatsApp is a great tool for direct contact with customers and for accepting orders. Delivery is the sales model that grew the most during social isolation and companies must evaluate whether they will use delivery applications or if they intend to deliver their products without outsourcing this service. Remember to assure the customer that the product will be delivered in conformity with the hygiene and security protocols. In addition to social media for restaurant campaigns, you can also create a customer email list for disclosures or make calls. The important is to be close to your client and maintain a relationship with him, respecting the preference of each one. Understanding which means of communication your consumer prefers is an important step towards customer loyalty. Focus on experience Nowadays, the customer is not only looking for a good dish for dinner, but he also wants to feel special when buying from a company. Always think about the experience of the customer when buying your product. As much as purchases are made online and by delivery, it is possible to use creativity and surprise your consumer. Thinking about experience, the company must generate feelings in customers, memories, and emotions, which are key points for good communication. Create advertisements that will interfere with people's psychological, remember that everyone is going through difficult times, how about showing empathy and how your company can improve your client's day? Human marks Human brands are those that approach people, with feelings, emotions, expectations, and empathy. They are in constant connection with customers, so they can better understand their audience and deliver their product or service in a real, honest, and non-mechanical way. It is important not to focus only on the transaction of your product, but on attitudes that bring brands to people. Bringing real stories and real people can help you get closer to your audience. Always think about transparency with your customer, as this brings greater confidence to the brand. Being a brand that cares about its customers and having empathy is extremely necessary. Customers need to see that brands are thinking about them, and how they can help them in this delicate moment. Innovation Think about the importance of innovation for your company and how you can innovate to be in the minds of customers. This innovation can be done in several areas of the company, such as product, production process, product appearance, and customer service. A relationship is something your company should always work on, both with the customer and with your brand drivers. The drivers are those who will help to promote your brand, the so-called digital influencers. Partnering with people who have a big influence on the internet can help your company to be known in a market niche. Finally, it is important to emphasize that marketing should always be seen as an investment. Creating content makes the company reach more customers and increase its relationship network, which in the current scenario, is more necessary than ever. Don't let your customer walk away from you, and he will remember your establishment when it comes to purchasing that special food or drink you offer.

The best digital marketing strategies for restaurants

The best digital marketing strategies for restaurants

Having a good presence on the internet is essential in any segment. In a year as challenging as it was 2020, digital marketing for restaurants prevented many of them from closing because of the crisis caused by the pandemic. With the lockdown established in several cities, many restaurants had to implement a delivery system to survive. Even the ones that already offered delivery, had to reinforce the marketing actions to remain selling during the crisis. We know that investing is not easy when revenue falls. But there are strategies that, if properly applied, will bring a return on investment. Being on the internet is a must, and that goes far beyond having a website or publishing posts on social media. Digital marketing strategies for restaurants Each business needs to know how to strategically use digital marketing to attract and retain customers. There is no cake recipe, but you need to adapt the strategy to the reality of your sector and differentiate yourself. Have a good and responsive website Having a website is essential to your strategy on the internet: it is your digital presence! People need to know what your restaurant offers and what it works. But it cannot be any website. Invest in great pictures, after all, people eat first with their eyes! Also, take the opportunity to tell your story, put the address with a map of how to get there and the contacts for information and reservations. Also, you have to provide a good browsing experience for your customers through a version of your website for mobile devices, so that your page can be accessed from anywhere and anytime. We recommend the use of AMP (Accelerated Mobile Pages), which are a much lighter version than the desktop page. Invest in Social Media Identify the audience you want to reach and be present on social networks: Facebook, Instagram, TikTok, YouTube and even LinkedIn (if you want to reach the B2B audience). But don't make random posts: prepare a good plan, produce quality images and videos and interact with the public. Another good digital marketing strategy for restaurants is to use the stories to show the place and the dishes, talk about the news, tell about the protection and hygiene measures adopted and repost interesting content from customers. Extra tip for Social Media: videos A few years ago, videos gained a special place in digital marketing for restaurants and other segments. Lives, stories and other actions within social networks helped increase the importance of videos in marketing strategies. You can make lives, short videos behind the scenes of your work and give small tips. If you don’t feel comfortable appearing on screen, create a character or make animated videos. If you can, do some ads Ads are an important part of digital marketing for restaurants and can help your business appear faster and more prominently in Google results and social media. Your ads, along with SEO strategies and good audience segmentation, can make your business take off and gain visibility. Delivery service The pandemic and social isolation forced restaurants to invest in delivery systems. Make the most of packaging, customer service and follow the work of your competitors to differentiate yourself in this service. Check the advantages and disadvantages of each delivery platform and define which one best suits your audience and your business. Be on Google my business Google My Business is a free and special Google page where you can put all the information about your restaurant, such as photos, website address, location maps, contact information, in addition to receiving customer feedback. Another advantage is that this page appears in the search results, allowing customers to have a very complete view of your restaurant. Having a Google My Business is essential so that people can easily find you. In the world of digital marketing, we call that “local SEO”. Every time a user searches for something like “restaurant near me” or “food near me”, you might be recommended by the algorithm. Conclusion Restaurant marketing needs to be planned carefully and calmly so that there is no excessive spending of funds and for the actions to bring good sales results. For this, it is important to have a digital marketing consultancy. If you need help, come and talk to us! We, at Eat & Repeat, have professionals specialized in different digital marketing strategies for restaurants! I hope you enjoyed our article on digital marketing for restaurants. Feel free to leave your questions and suggestions in the comments and share our content on your social media!

User-Generated Content for REstaurants

User-Generated Content for REstaurants

User-Generated Content is media - photos, text, videos - that consumers spontaneously post to their social networks! Eat & Repeat knows the importance of constantly creating interesting content for customers, this is one of the daily challenges for those who are in charge of marketing a restaurant, or any other company. Therefore, receiving help from the customers themselves can be very welcome! Encouraging customers to post content with photos, experiences and opinions about your establishment can make your brand more intimate with consumers. For this, you can use the hashtags, as we talked about in the previous text right here on the Eat & Repeat blog. People have a habit of making decisions based on the experience of others, which is why User Generated Content can be a good tool. When seeing a restaurant full of real feedback, the customer feels much more confident and even curious, to see what it is about. It works like a more modern word of mouth marketing. Even if you manage to produce good content that connects you with your target audience, the feeling that the customer has when seeing organic content created by another customer spontaneously creates a feeling of closeness, and especially of reliability, even though they are people unknown. It doesn't matter if this content is posted by a digital influencer, or by a regular restaurant customer, who is very satisfied. Nowadays everyone who is online has the power to influence people, even if it is your friends, family, or those who follow your life. And this is a great opportunity. Many people already have this habit of sharing experiences on their social networks. With User Generated Content, what you need is for these people to bring the news of your establishment to their circle of influence. Benefits of User Generated Content Credibility is one of the most important pillars in the relationship between the brand and a customer, and when seeing other people, who are not being paid for it, sharing about a brand or a restaurant, instinctively generates positive stimuli. It is the mental trigger of social proof. The generation of media by customers also helps in the financial part. Good demand for content generated by visitors causes the volume of search for the brand to rise organically. This is positive for several points, on Instagram, for example, it makes the budget of the campaigns better distributed. Advertising with credibility and low investment cost? That's all your restaurant's digital marketing was needed, isn't it ?! We hope this tip helps you, and if you need more marketing ideas and solutions for your restaurant, count on Eat & Repeat.

How to "Boost" a Post on Facebook!

How to "Boost" a Post on Facebook!

What is boosting a post? A “Boosted Post” is an ad run through Facebook using a post from your timeline to a customized audience. They are not specifically ads as they are not created in the Ads Manager. Now that we have clarified that, you can only boost a post once it has been posted to your Facebook page not before even if it is scheduled. So let’s jump right in: Step1: After posting Once the post has been posted to your page simply click on the “Boost Post” button on the bottom right of the post box. Once you have done that it will take you to the “Boost Post” page. Step 2: The “Boost Post” page Now this is where it can get complicated. Down the left hand side of the page you will see various sections for you to interact with to change the effectiveness of your “Boosted Post”. Down the right side is a breakdown of the changes you make to the left. Step 3: Setting a Goal This is what you want to get out of running this ad. Automatic: This lets Facebook choose the most appropriate goal for you. More often than not they get it right, after all this is what they do. But its best if you select the best option for your purposes. Get More Messages: A little self-explanatory, but this option will enable Facebook to better target those Facebook users that are more likely to message you. Get More Engagement: Again self-explanatory, the ad will be more targeted to people more likely to interact with posts. Get More Leads: This is an interesting option. If you are looking for more information about people or conducting a survey this is perfect. It provides the person interacting with the ad the option to opt into filling out a form so you can gain access to more information about potential clients. Have a look at the next step for more information on the contact form. Once your goal is selected you have set the ground for the rest of the steps. Step 4: Contact Form This form is in order to gain more information about your potential clients that is people that express an interest in the “Boosted Post”. Customer Info: This is information you ask for from the potential customer: Name, Phone number, Email, Address, Date of Birth, Gender, Job Title and Company Name. Short Question: If none of the above options are what you are after then this option allows you to add your own. Privacy Policy: You can even add in your own privacy policy. In this day and age of GDPR it is more important than ever to the consumer that you are using their information properly. Step 5: Choosing a Button A simple enough option but also an important one, if you are Boosting this post then chances are you want a call to action attached to it. The choice of Button you make should align with your goal for Boosting the Post. No Button: No call to action displayed Book Now: This button would be linked to your online booking system Learn More: Linked to your website or another with more information about a service or product you provide. Shop Now: Linked to your online store where a potential customer can purchase or browse your offerings. Sign Up: This could be linked to a sign-up sheet for a newsletter or for an email list for future promotions Send Message: Takes the clicker directly to messenger where they can talk with you directly. Send WhatsApp Message: Takes the clicker directly to WhatsApp where they can talk with you directly. This is an important step but can be overlooked. Choose the right button that goes with your goal and you are going to see great results. Step 6: Creating your Audience This is where things can get complicated in this section you are able to customize demographically (who), geographically (where) and even according to their like interests. It is important for this section to have a customer persona made up so that you can more easily input the data needed. For more information about creating a customer persona click here. Demographically: Here we are looking at age and gender; this can be very useful to ensure your ad is going to the people. Geographically: You can get very specific in this section, by adding in county, town, city, or even suburbs to better reach your potential customers. Detailed Targeting: This section allows you to get very specific. Including peoples interests and behaviours on Facebook by using key phrases. If you are promoting takeaway or food delivery for your Pizza restaurant you would include terms centred around “Pizza” to capture those with interest that align with that. After this you will be presented with a “Potential Reach” infographic, which will tell you how many people you could potentially reach and whether or not your audience is defined enough for the Facebook algorithms. Again depending on the purpose of the ad you could go very specific or very broad. Step 7: Duration & Budget Now we come to the bottom line, how long do you want the ad to go for and how much you are willing to pay. The more you pay the more potential customers you will reach over a longer period of time. Duration: The duration of the ad is completely up to you, run the ad for as little as 4 days or over 100. Just be aware of the Estimated Daily results as well as the reach with the duration you have put in. Schedule: You can even personalise the hours this ad will show to your audience on, business hours or even customise them to better reach your potential customers. Budget: Spend as little at $10 or as much at $1,000, it all depends on how much you are willing to spend on reaching your audience. A healthy balance of around $50 for 1 week is usually very effective if you have a properly defined audience. 6. Placement Here you can choose where your “Boosted Post” will appear to your audience. Your choices are linked to Facebook, Instagram and Messenger. The best place to boost the post is dependent on the post itself as well as the desired outcome. Step 8: Ad Preview Down the right hand side of the page is some of the most important information to look over before clicking that “Boost Post Now” button. Be sure the ad preview is correct for your purposes; the button you want and need as well as all the correct information in the post is present. You can even see how your ad will appear in Instagram and messenger, if you chose those options. Estimated daily results: Will show you an estimation of the people reached as well as an estimation of your chosen buttons interactions. Payment Summary: Here you will see your total budget and the length of the campaign. If you are happy with everything then go ahead and click the bright blue button and Boost that post! Well Done! There you have it, there is a lot to consider when boosting a post but this method of advertising can be very effective for small businesses trying to reach a local client base. It is also far easier and less complicated than going through the Ads Manager. We hope this information has been helpful, but if it all sounds like too much for you please don’t hesitate to contact us for help.

8 Disruptive Restaurant Marketing Tips!

8 Disruptive Restaurant Marketing Tips!

In these ever-changing times, it is more important than ever to market your restaurant effectively. So, here are 8 hints and tips to help you get ahead of the competition. 1. Social Media Competitions Everyone loves to win something and when that something is food all the better!!! Creating a competition on your social media platforms where a follower will tag their friends or share a post will cause a ripple effect across social media. This will increase your exposure all thanks to your loyal followers. Be careful with what you offer though, offer too much and people either won’t believe you or you could be giving away more than you get in return. Give too little and people will be upset with what they get. Find the middle ground and everyone, especially the winner will be happy! 2. User Generated Content User Generated Content is one of the most important aspects of social media for any business. As businesses are trusted less and less, when a friend or a person posts a photo or video of your restaurant and food that is a review that other people will trust more than your posts as a business. It’s important to share these and hold them up as the standard, after all who doesn’t love being mentioned in someone else’s feed? 3. Web design & SEO Remember when we could go outside and walk past a restaurant and thinking “that looks nice, I want to try their food!”? Well we can’t catch that foot traffic anymore; we have to catch the virtual foot traffic through Google searches. And the best way to catch someone’s attention on a google search is through Search Engine Optimization (SEO), explained more here. Basically it allows your page to appear above your competitions organically. I mean who is really looking at the second page of Google Searches when you’re hungry and looking for a feed? Once you have someone click on your restaurant, then what? You don’t want them landing on an unattractive hard to understand mess that gives them no information about what food you offer and how to order. User Experience (UX) is more important than ever, it’s the window shopping of the digital world. Website Design is hard for people who don’t know what they are doing, luckily there are programs out there that can help, like Wix and Wordpress but the process can be time-consuming. We at Eat & Repeat can help with this process. 4. Boosting Posts Boosting posts is a feature provided through Facebook, which allows you to expand the viewing of your post. It can be very effective and cost-effective if done correctly. Facebook allow you to promote through Facebook, Instagram and even WhatsApp. It is up to you how large the potential audience will be and you can change the metrics of the boost demographically, geographically and by interests. It takes a lot of research to find out what your customers like and follow as well as where they are located geographically. Have a look at this article we did on creating customer personas for more information on this. 5. Responding to reviews Everyone has an opinion and wants to be heard, and Social media is the perfect place for this. Whilst this is a great thing is can also be very damaging for businesses when receiving a negative review. It is very important to respond to all reviews, yes even the bad ones, to make sure you clarify any miss understandings or correct a false perception the reviewer had of the food or service. If handled correctly you can spin a negative review into a win for the restaurant, but if there is no response at all then that review is given credibility. 6. Make it Insta-worthy! In this day and age it is almost impossible to see someone without their phone, not to mention posting about something they just did or saw. People love to take pictures of their food most of all and to share those pictures with everyone they know whether you want to see it or not. That’s why it’s more important than ever to make sure the food you send out looks amazing. Nobody wants to take a photo and send around a picture of a sad looking burger (unless they are giving out). Make great looking food and the results will show in other people’s feeds. 7. Quality Counts When searching for somewhere to eat more and more people are searching online, but not just through Google, people are also searching through social media. That’s why “quality counts”, having high quality images of everything you have on offer means you are putting your best foot forward. Taking a photo from your cracked screen iPhone 9 just won’t cut it anymore, for a quality Hi-res image suitable for social media and websites you need a professional photographer (LINK). But, professional photographers can be expensive and quality from an untrusted source can vary. Do your research; who have they worked with before? Can you see those images? Where they happy with them? These are all important questions to ask. 8. Influencing Influencers Influencers come in all shapes and sizes and odds are you are following several of them for various different reasons. You might follow them because you both agree on certain issues or they take really good images or their views align with yours. But these influencers have a following and are trusted by their audience. Linking with them can be very beneficial for your restaurant. But be careful, don’t just Google search it, do your due diligence. Some influencers take a one off fee, be sure you are talking to the right ones though and be sure that these influencers align with your establishments values. Finding and talking with influencers can be a difficult and sometimes tedious practise; luckily we have done this on many occasions for various restaurants. If you are in search of a reputable influencer that has delivered results please do not hesitate in contacting us. We hope that these hints and tips have been useful for you and your business. If you want more hints and tips grab our FREE eBook 30 Restaurant Marketing Ideas.

Increase Your Sales and Pay Less with your own delivery platform

Increase Your Sales and Pay Less with your own delivery platform

Eat & Repeat can help you expand your restaurant online with your own food ordering platform. The habit of ordering meals in apps is increasingly part of our routine, and restaurant owners need to invest in their own apps to add value to their business. With digital marketing for restaurants done right, you can accept orders on your own website, Instagram, Facebook or in a customised mobile app. It is essential that owners keep looking for new marketing strategies and ideas that add value and provide more comfort to their customers. Using your own platform will provide your customers with the ability to order and reserve tables more easily as well as enabling you to anticipate their orders for a safe and fast experience whenever they want it. This will allow you to fill more seats while ignoring waiting times. Through the digital menu, customers will arrive at the restaurant and have their favourite meals ready to be served. Any restaurant can have its own platform, without surprises, you just have to find the right support. Imagine your restaurant not only depending on existing shared platforms to serve customers who are at home? Most food businesses, when thinking about online food ordering strategy, look for marketplaces like Uber Eats, Deliveroo, Just Eat. At first glance, they may look a great deal, but that's not the complete truth. These marketplaces of food ordering charge enormous fees for each sale made, while leaving your restaurant in a shark tank with a fiercely competitive environment, where you can't personalize marketing and can't control your customer database, in fact, you barely know who your customers are. There are some advantages of using these marketplaces, but the strategies are complex and of course, include having your own online food ordering system so you can capture their customers to your own platform. For a better understanding of these strategies, get in touch with our specialists and arrange free consulting to get some valuable advice. If you only have your delivery and takeaway services on commission based platforms you definitely are decreasing the profit margin of your restaurant, while overloading your staffs, forcing you to increase the prices of your dishes so you don't get hurt. When the restaurant has its own app with a 0% sales commission, the profit is higher and the customers pay less for more, both sides win. You can learn more about this service here on the Eat & Repeat website. This means that your restaurant can offer more competitive prices to customers, while in control of your marketing and customer database for re-marketing campaigns and special offers. It will be easier to increase your profits with a powerful ordering system! Finally, having your own app downloaded into your customers smart phone, allows them contact with your brand/logo of your establishment every time they use their mobile devices, also you have the power to send them personalised push notifications straight to their phone. Did you like these ideas? Eat & Repeat has some of the best and most innovative digital marketing ideas to help restaurants in Dublin to grow and change. To find out more about how we can help you and your business succeed click here.

the power of social media for restaurants

the power of social media for restaurants

After a quick search on Instagram, Eat & Repeat found 420 million publications referring to #food and 44.4 million referring to #drinks, which proves that these are subjects that yield many posts and photos on social networks. A great opportunity to give visibility to bars and restaurants. If you want to put your establishment on the public route, you have to be aware of digital marketing for restaurants in Dublin. Social media, like Instagram and also Facebook, are a powerful tool for potential customers who are looking for news. Enticing them to either go to your establishment or order takeaway after seeing photos and comments about the establishment. Advertising costs can vary, depending on the possibility of payment for each one. In addition, it is possible to use social networks to get to know your audience better, and through tags and comments improve what they think of your restaurant. With a good management of social networks for result it is possible to connect with the client and understand what he wants. Eat & Repeat will give you an online and offline appetizer to attract new customers. Social Media Marketing Ideas for Restaurants Use original images It is very easy to search for photos of food on Google or even on stock image websites. But these photos can alienate customers, as it is obvious that they are not real photos of your restaurant. Bet on original photos, which enhance the restaurant's dishes and drinks! Learn how to produce these images in simple ways, they don't have to be elaborate photos. It is important that the restaurant has a digital menu and has an online food system, and like social networks, they must be fed with real and very inviting photos. Know your audience Creating a persona of your target audience and meaning with whom you want to chat is essential for you not to end up talking to yourself on social networks. Know the interests, tastes and characteristics of the people who frequent your establishment, this is valuable information for the management of social networks and will guide your content and the language you use. Have an “Instagramable” environment This is an offline tip, but it has a very big effect in the digital world. Observe the atmosphere of your restaurant, and see if it looks good in a photo. This is the idea in the concept of an “Instagramable” environment, which looks good on photos for Instagram. The lighting must be good, the decoration environment, with environments that stimulate photography. Even the presentation of the dishes must be taken into account. The more people take pictures of the restaurant and post them on their social networks, the more visibility you will have, and the more customers you will attract. This may seem superficial, but it could be the reinvention of "word of mouth" marketing. The restaurant in the palm of your hands Society is constantly evolving, and nowadays most of the activities have been solved on the cell phone, where you are probably reading this article. Public Transport, banks, entertainment and restaurants have applications with online ordering systems, where you have access to a digital menu, where you can place your order and even pay. One option that can help restaurants even more is to look for a food ordering system with 0% commission. All of these are implemented in digital marketing for restaurants, but one detail can never go unnoticed: their service, the quality of the dishes and their employees must follow a strict quality standard. It is no use having a good social network, and new customers, if you don't give them an incredible experience.

Answering to LOCKDOWN with creativity

Answering to LOCKDOWN with creativity

It seems that overnight, the entire hospitality industry has been turned on its head. Bars, restaurants, and cafes are closed, open only for takeaway and with few able to open for outside eating (after all, we are in Ireland, not in Spain). As suggested by the Irish government, the use of delivery services is a creative way to continue to function and maintain the employment of professionals and their businesses. Therefore, for many establishments that were already used to serving delivery and takeaway to customers, this transition may be less painful. Bars, restaurants, and cafes that did not see delivery as a good service option, now need to make the transition as soon as possible. It is a consensus that delivery is the main and only option at this stage. Therefore, it is time to focus efforts on offering a quality delivery service. Delivery Even if delivery, by itself, does not solve the financial losses that the restaurants will face, at least it will minimize the losses and generate a new source of income for when we return to normal. Government measures will arrive, but with a time lag. In the meantime, the important thing is to keep the clientele, prepare to fulfil delivery orders, and survive this crisis. Ensuring cash flow is important and creativity will have to be put into practice. Expand your delivery concept 1. Platforms - When we talk about delivery, the first idea that comes is the delivery of ready meals by applications. The tip is not to limit yourself exclusively to delivery via marketplaces, like Deliveroo, Just Eat, or Uber Eats. In times of survival, your own website, and social media (Instagram and Facebook) can also be a channel to receive your customers. WhatsApp is also a modern and digital channel, with great support from the population. 2. Business lunch - Delivery will have great growth, but competition in delivery will also increase. So, innovation is needed to meet this competition head-on. Consider being a lunch provider for businesses around your area. Many companies do not have an industrial kitchen and, to avoid putting employees to eat on the street, providing lunch through delivery is an excellent alternative. In lockdown times, where the movement of people on the streets is undesirable, it will be a good deal for companies to keep their employees more protected at lunch. 3. Meal kits or combos - Have you ever imagined offering meal kits for the customer to store at home? Provide options in which the customer buys several meals and not just the one for immediate consumption. "Cook & Chill" it's a strategy that helps to increase the average order ticket. On the other hand, it brings an advantage to the consumer, allowing them to buy meals for later consumption, with only one contact with the delivery person, and only paying for the delivery fee once. 4. Partnership with supermarkets -The partnership with food retail is also a good option too, given that the sector will not have a big drop. Offer ready-made dishes, desserts, bread, antipasti, sauces, all of which can be sold in the rotisserie sector of supermarkets. Customer experience Do you know all those concepts about consumer experience that were applicable in the recent past? Well, they don't apply for the moment. And all those variables, like a pleasant atmosphere, attentive waiters, and so on? They are no longer valid! Forget about how was this experience - it is no longer the environment, the service, the enchantment. Now it's remote, delivery, take-out, online. What exists now is an unusual situation. We must think that the consumption experience will happen all in the digital space and delivery, with three pillars: Friction: If you don't remove the barriers of purchasing with your restaurant online, customers will look for an easier food provider. Security: consumers need to feel safe; Cost-effective: if the customer understands that buying from you is not worth, he will buy from your competitor. The hierarchy for delivery success Delivery success depends on many variables. In times of crisis, more than ever, we need to focus on what really matters. Free delivery or Low Delivery Fees: it is the predominant factor that interferes with the customer's decision about who to buy from; Product category: if the food is Japanese, Italian, or casual. It is important to pay close attention when classifying your product category so that it reaches the target consumer; Price and discount: both must be well-positioned; Consumer evaluation (Online Reviews): important and relevant question that interferes with the purchase decision. In order to help and somehow increase the chances of success in your delivery, these practical tips can make all the difference. If you need help to implement an effective delivery strategy and want to get a food ordering system with a 0% commission fee lifetime, we are here to help, contact us at: grow@eatandrepeat.agency or +353 83 830 5944