Igniting the Passion: How to Transform Customers into Brand Advocates
In the vibrant restaurant scene of Dublin, every eatery aspires to create lasting connections with its customers. However, some restaurants struggle to engage their patrons, leaving them indifferent to their offerings. But fear not! In this blog post, we will delve into the reasons behind customer indifference and explore transformative digital marketing strategies that can turn your restaurant into a brand people adore. Prepare to unleash the potential of emotional engagement, persuasive communication, and effective SEO techniques to captivate your audience and cultivate a loyal following of brand advocates. Unraveling Customer Indifference: When it comes to engaging with your restaurant, customers may sometimes display indifference due to various reasons. To address this, start by ensuring a seamless and consistent experience across all touchpoints . From your website and social media presence to the in-person dining experience, create a cohesive brand identity that reflects the essence of your restaurant. Moreover, actively listen to customer feedback and respond to their concerns. Show that you genuinely value their opinions and are committed to improving their experience. By addressing their needs and preferences, you can build trust and loyalty, leading to a stronger bond with your patrons. Storytelling that Leaves a Lasting Impression: The Key to Emotional Engagement People remember stories more than plain facts. Harness the power of storytelling to connect with your audience on a deeper level. Share the journey of your restaurant's inception, the culinary inspirations behind your dishes, and heartwarming tales of your team's dedication. For instance, highlight a heartwarming incident where a customer celebrated a special occasion at your restaurant and how your team went the extra mile to make it memorable. Share such stories across your social media channels , blog, and even through visually appealing videos. Engaging narratives evoke emotions that resonate with customers and make them feel emotionally connected to your brand. Persuasive Communication: Engage, Delight, and Inspire: Craft persuasive content that captivates your audience and encourages action. Engage your customers through interactive campaigns , like food polls, contests, or chef-inspired challenges. Encourage user-generated content where customers share their dining experiences on social media, using branded hashtags. For instance, ask customers to post pictures with their favorite dish from your menu or request them to share their culinary experiences. Offer incentives like discounts or exclusive offers for participation. This not only boosts engagement but also generates buzz around your restaurant and increases its online visibility. Leveraging SEO Magic: Maximizing Online Visibility To ensure your restaurant stands out in search engine results, optimize your online presence with effective SEO strategies . Start by creating a Google My Business listing with accurate business information, including your location, contact details, and opening hours. This helps local customers find you easily when searching for nearby restaurants. Additionally, focus on local SEO by targeting location-specific keywords, like "best Italian restaurant in Dublin" or "top seafood restaurant near me." Optimize your website with relevant keywords, publish blog posts about your specialties, and encourage positive customer reviews. Going Beyond Customer Expectations: Transform your restaurant into a vibrant brand community that fosters genuine connections. Organize exclusive events , such as chef's table experiences or themed nights, to create a sense of belonging among your patrons. Encourage customers to sign up for a loyalty program where they can earn points and receive personalized rewards. For example, offer a complimentary dessert on their birthday or a special anniversary discount. By building a loyal customer base, you'll create brand advocates who will not only keep returning to your restaurant but also enthusiastically refer their friends and family. Conclusion: As you implement advanced digital marketing strategies, including storytelling, emotional engagement, and SEO optimization, your restaurant will thrive in Dublin's competitive culinary scene. By unraveling customer indifference, crafting compelling narratives, and fostering brand loyalty, you'll transform patrons into passionate brand advocates. Embrace the power of genuine connections, and watch your restaurant become a beacon of culinary delight, drawing patrons back time and again. Together, let's ignite the passion and turn your customers into devoted advocates who will champion your brand with unwavering loyalty.
How to decorate a restaurant uniquely
Design in bars and restaurants is essential to welcoming a customer, even though it can often be overlooked by restaurant owners. What can we say about this? It's no use spending all your time preparing a special and innovative menu just to have customers leave because they didn't have a suitable waiting environment, or because it's a very noisy place. Layout functionality for bars and restaurants is just as important as the aesthetic itself, so you also need the restaurant design to be comfortable for staff as well. And how are you going to guarantee that? Well, here are some tips on what interior designers think is significant and what restaurant owners regularly forget when deciding on layout and decor. Space flow As mentioned above, the restaurant's functionality to employees is just as critical as the customer's impression of the dining experience within your restaurant. Of course, first, you'll have to think about how to set up the restaurant so that there's enough space for everything you require. And, depending on the type of restaurant you have, there is also space for a bar counter. From there, be aware of the warning signs that are often ignored when assembling a layout for bars and restaurants: Don't make the flow to the kitchen easy and accessible to waiters Do not make the customer's first vision of an attractive and inviting interior Not prioritizing the need to sanitize everything, from floor to ceiling Having a lot of mess and excessive decoration Treat all senses equally This may seem odd at first glance, but what we mean by treating all the senses equally is that it's not just the look and taste that count for the dining out experience. The smells and sounds are also part of what makes a restaurant experience good or tragic. That said, in addition to thinking about how to decorate a restaurant, you should learn ways to make the environment pleasant as well. For example, using ambient music at a volume that is sufficient to be able to identify the music, but not so loud that it interferes with customers who want to chat. Embrace the power of social media Virtually every customer who walks into your restaurant these days will take a picture at some point, whether it's a selfie or a picture of the dish. Especially if they are young consumers. So it is important that the decoration for restaurants that you are going to provide is thought through this issue as well. By that, we mean that: the walls can't have a LOT of information, but at the same time, it's interesting that you have photos and artwork that decorate according to the theme of your restaurant. If you don't have a very well-defined theme, you can use photos that tell the story of the city or neighbourhood where your restaurant is located, for example. Or if your restaurant already has some good years of history, use photos that tell the history of the restaurant itself! Small details count So you've come this far and nailed the aesthetics, flow, and acoustics of the restaurant's design. Is there anything else that can be done to make the customer experience even better? Glad you asked because yes! In addition to everything already mentioned, the layout for bars and restaurants also needs to be thought of from small details. Such as: An extra area to store items that customers don't want to be held at the table Cellular outlets next to tables and counters (which are enough to cover even large events) Coat hooks at the entrance and hooks under tables and counters for bags and backpacks Clean spaces in bathrooms (mostly female) to support and hang bags and coats And if you want to make the most of all these tips, building a strong digital presence, contact Eat and Repeat and see how our experts can help your business take off!
5 Trends for Restaurants in 2022
Few analysts could have predicted what would happen in 2020. Changes that have transformed all markets, force thousands of entrepreneurs to rethink the business and the way they relate to customers. With everything that happened in the last year, the projections for 2022 for the restaurant and delivery sector changed focus. Check out the list below of the main trends for the bar and restaurant market for the year 2022: Consolidation of Delivery and Take Away Providing customers with ways to consume the dishes of their favourite restaurants through delivery or take-away has become a way for establishments to continue selling. Many restaurants that served exclusively in-person needed to learn and adopt this new form of business. And in 2022, the expectation is that delivery and take-away will not lose their importance. What was once a differential is now a necessity. Delivery and Take Away must be well planned, imagining the entire customer experience when consuming the product. The packaging needs to maintain the temperature of the food, the look needs to be right, as well as the flavour. In addition, your team needs to be trained to perform a remote service, solving possible problems that may occur during this process. Digital and Online Presence With all the technological innovations applied to the food service sector, it has become a necessity for restaurants, as well as offering good dishes or fair prices. Social networks go beyond the place to advertise your business, but serve as a space to create and cultivate relationships with customers. Whether to answer questions and complaints, offer discounts or communicate about a new product. In addition, technology has brought solutions that facilitate business, such as Menu Online. It facilitates the choice of products, optimizes your team's service time and increases the average ticket of orders, since the customer can choose side dishes, desserts or drinks on his own. For the moment when customers return to the restaurant lounges, there is the Digital Menu, a QRCode that allows access to the menu via cell phone and that replaces the traditional printed menu. In addition to the security issue, service is streamlined, as it is not necessary for a waiter to take orders. Security protocols We will not suddenly forget all the precautions imposed by the pandemic. And this will be felt for years to come, with the care that did not exist before. All these protocols adopted during 2020 made people more demanding about safety and health care. Keeping the environment clean and safe will be critical to winning and keeping customers. Betting on a welcoming, happy, beautiful environment can also be differentials to attract more audiences. Creating a pleasant and safe experience is a good bet for 2022. Comfort Food Restaurants with more sophisticated and haute cuisine dishes lost space during 2020. Many famous and starred chefs closed their doors or changed their strategies. This change gave way to the so-called first-rate Comfort Food, which is nothing more than homemade food with a special touch. It's that kind of homemade food from the mother's house, which recalls childhood and the most delicious things in life. Dark Kitchen Last, but not least, is the so-called dark kitchen (also known as ghost kitchen). They are spaces created and optimized to exclusively offer takeaway food. These spaces do not have a lounge to serve customers and generally serve via delivery application services. A group of restaurants can operate in the same space on a shared basis, further optimizing the space. The COVID-19 pandemic made us rethink the market and the traditional way of operating. It forced businesses to innovate and look for solutions to continue existing. People need to eat and look for experiences that satisfy that craving. Restaurant owners need to be prepared for the trends pointed out by experts, but also attentive to market movements.
4 steps to make an app for your restaurant
Knowing how to make a restaurant app is a complex task. Many people give up on having a digital platform for various reasons: additional costs, hiring teams or simply lack of knowledge about the subject. This is a huge problem, as restaurants need a quality app, especially those that have delivery services. That's why today we will help you. Our team specializes in planning delivery platforms, and we can make your customer's experience unique. Stay tuned for our interactive guide and ask all your questions! 1) Plan before making an app Understanding how to create an app is a lot about dedication and planning. It's no use wanting to run to the production part without at least a little guide to locating you. If you choose the shortest route, you could end up suffering the consequences of a poorly organized project. That's why the project mentalization stage is our starting point. Okay, you already understand that this type of activity needs organization. But where to start? This doubt is common and we can get rid of it quickly. For this, we have separated a list of topics that should be studied. Let's meet them? Marketplace : The marketplace is the core of your app development. You need to understand everything about the audience and the possibilities for working with consumers. To get started, do the basics and research more about the client's age, residence, gender, and interests. Strengths : The strengths of your restaurant can be summarized in what the company has as a differential. Any services that you can offer that your competition cannot be considered. Weaknesses : Weaknesses can be summarized in the opposite of the previous topic. Anything you need to improve, that you don't master, or that is too similar to the competitor is a weakness. Areas of expertise : getting out of this atmosphere of strength and weakness a bit, you should explore the delivery areas of expertise. You probably have a priority delivery location. Now, just understand how we can use this on the platform. Activities like making an app can seem like a lot of work, but a little planning makes everything easier. Just explore the topics above and you won't have any big problems! 2) List the devices It's important to understand that your system must be comprehensive. You can't dedicate yourself to a single type of smartphone and let the public that uses other products at hand. Therefore, to start organizing your demands, you must understand more about device possibilities. We can help you know how to make an app for each device with our list below. Here are the main interfaces on the market: Android iOS Web template (extra) Note that the web template is extra on our list. You will need a website that runs on computers for your delivery, right? If the customer wants to open the mobile internet interface, there must also be this option. That's what she exists for! 3) Select a good team You already understand more about planning, and you already know how to create applications in theory. What's the next step? That's when things start to take shape. It's time to produce. But, for that, you will need a capable team. You can't produce an application by yourself, without the help of programming professionals. On the other hand, it is also impossible to create a good app with an expensive and large team. To get started, you'll need a good programmer. If your team doesn't have one, try hiring companies that have good programmers (such as Eat&Repeat). You should still have a team of digital media, those professionals who will give the site a better face. Generally, communication workers can help you. See how creating an app doesn't need so many people? It's all about balance: the ideal team to do whatever is asked. 4) Test your app We're almost at the end of our guide on how to create an app. Only one small step is missing, which is essential for getting results. It's the interface testing stage, which will help you know if everything went as planned. Once the project is complete, you can ask someone to test an order. It could be someone outside the restaurant, or it could be an employee. You just have to be careful to choose someone interested. The person should be able to give you full feedback, taking into account the demand. That's why testing with someone on the team might work better. The professional will know what to expect from the platform and can flag some errors and possible improvements. So, you already know how to make an application without a headache? What did you think of our guide? Leave your comment below! You want to develop an app for your restaurant, contact the specialists from Eat&Repeat Agency ! We are experts in app development and many establishments already trust our work!
How to create a menu in Google My Business
Google's new tool is ideal for restaurant owners who want to have a presence in the largest online search engine in the world. Find out what you need to do to get your menu on the company's homepage. Customers can now directly see the options available in the restaurant through a quick Google search. Another option to appear in the search engine is to create a web page for the restaurant with the menu and information about the business. After all, those who are not seen are not remembered, are they? And that's why we've prepared this article with everything you need to know about how to make your bar or restaurant appear on Google and reach more and more potential customers. To find out how to do this, just keep reading. What is Google My Business? Google My Business is a feature launched to help new entrepreneurs to advertise their establishments on the pages of the largest search engine in the world. From the search by location, customers can view information about the restaurant, such as opening hours, reviews, photos and even menu items, a feature now available with the new modality. How to add your menu to Google My Business? To add photos, information and descriptions of your restaurant's menu to the tool, simply search for the company name and claim ownership. After all, your restaurant must already exist there, due to the ratings and responses of the platform's local guides. Creating an account But if it doesn't already exist, you must log in to Google My Business if you already have a Google account and type your business name in the search bar. If there is no option with the name and address of your business in the search, the search engine will offer the option of creating a company with that name. In the next step, you choose the category of your business, such as a hamburger, oriental restaurant, pizzeria, bar or pub and the like. Choose the main category and don't worry: you can add secondary categories later, such as delivery or bar if your business also has these options. The next step is to indicate your business' area of expertise. Therefore, enter the location of your business even if it is just delivery, as Google can show results by the proximity of those who search as well. Finally, you can add a website and phone, a great option for those who use WhatsApp, have their website or even a social network for the restaurant. To finalize your business recognition process, Google offers two options for the confirmation phase: via a postcard to be mailed or via a video call with the Google My Business team. If my business is already in Google's database Likewise, it is necessary to follow the standards of the confirmation phase, just click on the option "Claim this company" when searching for your business name and follow the steps indicated by Google to confirm your identity. When you identify yourself as the owner of the enterprise, it is possible to edit, change or delete erroneous information posted by third parties. In addition, you can also register a menu in the tool in a very simple way: Sign in to Google My Business corresponding to the location you want to edit. Open the menu on the left and select the “Menu” option. Now you can edit or add items to the menu. Enter the dish information and save your changes. You can also delete an item by clicking the three dots icon next to it and then clicking “delete”. The function to add the menu section is also available and just choose the option “Add menu section”. In other words, it is very simple to create a menu directly from Google My Business, as well as change it if necessary in the future. By the way, a feature also presented by the platform is the availability of a menu created by third parties, which can also be shown on your company's page - and replaced in the future by a Google My Business menu if you want. How should the digital menu be prepared? There are several digital menu templates out there, but the one that will be published on the internet should be in PDF format - as a text file - or PNG - as a better quality image file. In general, the online menu must contain photos, information about the dishes and values. Make sure you don't overdo the colours and don't leave the menu too polluted. The more direct you are on the menu, the greater the chance of keeping the audience's attention longer. If you want to improve even more your strategies and build a strong digital presence, talk to one of our consultants !
Restaurant system: what is it and how to choose the best one
The challenges in running businesses like a restaurant are great. You need to be aware of everything from inventory details to customer service. In addition, it is essential to relate well with suppliers and follow the trends that shape the market. To face these challenges and not go down, technologies offer possibilities that are great allies of the manager. Among them, the restaurant system is an option to automate tasks and have more time to focus on the business. How is it? Not sure what ERP is and how it can help you manage everything in your business? Calm down, you will learn more about the subject in this text. What is a restaurant system? It is an ERP (Enterprise Resource Planning), which, in good Portuguese, is translated into Enterprise Resource Planning. Which, in turn, means ease of processes. It is software that allows you to easily manage all your business operations, gathering information in a single place. From stock control, through cash flow, to reach your consumer's plate. The management system makes your life easier for you to focus on strategic tasks and be free to better serve your customer. Automate processes? For what? Yes, the main advantage of having a restaurant system is to reduce manual activities in your routine. That's not quite it. What an ERP provides is the automation of management processes that are often bureaucratic. And that gives you many advantages. Error reduction Manual operations are often the cause of calculation or data filling errors. With a system for restaurants, you standardize repetitive and time-consuming processes. This ensures more hits in cash flow reports, for example. And when you cut down on errors, you cut down on rework — saving, of course, time. Improved productivity The biggest advantage of an ERP, probably, is the centralization of information that involves your company. This feature allows the manager to monitor everything that happens, whether it is the entry of new food into stock or the closing of the cashier at the end of the day. The other users of the system gain as well. In just a few clicks, it is possible to generate reports, update information and better serve the consumer. You "get rid", so to speak, of tasks that would take a long time and are free to align the service of the waiters, the cashier, reanalyses the menu and can relate better with those who frequent your business. In other words, the entire team becomes more productive. Investment optimization With the success of a good report and better time to analyse business results, you can study the best investments to be made. That's because a system for a restaurant must offer a financial monitoring tool that analyses from the checkout to the dishes that give the most return — those that are cost-effective. At these times, you understand when is the best time to hire employees, renovate the kitchen or open a franchise too. What ERP for restaurants needs to serve me? For you to have all these benefits (and more) in your company, the chosen system must have good features. Some may be basic, but they will earn you big! Management of tables and commands If there's something you can't give up, it's the quality of services offered to your customer. This means that you need to have a tool that controls the attendance of the tables and commands. This is also a sensitive part of the restaurant manager's life. That's because it's pretty annoying when something goes wrong at the table: wrong orders or incorrect accounts. In addition to avoiding failures, you can also streamline the order: the moment someone places it, the waiter can confirm with the kitchen using an application on his cell phone or a desktop. Inventory control Here he is again. Remember when you read about the stock here? Yes, you need to remember it when analysing the market options for a restaurant system. In this case, you need to pay attention to the form that the software offers. If it has the customization for your needs, it will often vary by the segment of the restaurant. As each bar has different dishes, customers and scenarios, stock management needs to adapt to your context, right? Cash flow As every good entrepreneur knows, cash flow is at the heart of the business. This is where everything that keeps your company alive comes out: working capital. Therefore, the restaurant system you are looking for must provide the best tools to generate and control your cash. Integration with delivery services Today, technology allows for the most diverse types of comfort for users. And being able to have the food you offer in your restaurant in the comfort of your own home is one of them. There is no shortage of applications that do the work of taking an order and delivering it to the user. And you can't ignore the power these apps have over a person's decision-making. Therefore, when choosing the best platform, remember that it must allow integration with these devices, which makes life easier for you and the customer. Good interface You are choosing to have management software for your company to make your life easier. It's no use having a confusing system, which is not intuitive and practical in the users' routine, right?! So, consider whether the user experience is simple, as you can't waste time looking for features. Specialized service Well, truth be told: implementing an ERP can be a big shock to your team at first. Even after getting used to the use, the contracted company must provide technical support and training. And, throughout the contract, they must be available for urgent care as well.
SEO for restaurants: how to drive more traffic to your website
SEO for restaurants is a strategy used so that your customer, when searching, has a question resolved or a demand answered by your restaurant's website, making your brand remembered at an opportune future time for purchase. In Google's ranking will appear sites that meet two main factors: quality content and content with the keywords searched by the customer. Once your website is indexed, that is, recognized by the search engine and enters your “site library”, your restaurant is ready to rank in Google searches. What is SEO? SEO stands for Search Engine Optimization, a digital marketing nomenclature that can be translated as search engine optimization. Techniques of this type are fundamental for a website to increase its visibility and improve its positioning in search engines such as Google (which is the first in relevance among companies and users). The responsibility for applying good SEO practices to a business website is in the hands of the administrator and the developer. The ideal is for the business to rely on the work of specialists in optimization strategies, to guarantee professional results for the digital marketing strategy. With the optimizations carried out on a website, an enterprise can increase its traffic of visits and views and create authority on a certain theme and, thus, become a reference. In this way, in addition to gaining more recognition, the company expands its opportunities to generate leads, capture new customers and increase revenue. The best positioning guaranteed by a well-applied SEO is essential for the organic traffic volume (that is, free of paid ads) to increase. Just to give you an idea of how important this is, for some time now, Hubspot's 120 Awesome Marketing Stats, Charts and Graphs publication revealed that in 2010, 75% of Google users did not go beyond the first page. So imagine how you are today? SEO is the watchword. Why is it important to have a website for your restaurant? The advantages of having a website are numerous, starting with the possibility of working SEO for restaurants and increasing your visibility and sales with an active presence on the internet. There are other benefits: It is a 24-hour shop window for your restaurant; Increases the visibility of your business. For example, a person from another region may find your website, be enchanted and visit your restaurant; Establish online authority and increase the credibility; Creates customer relationships through content and online service; Increase your business orders through SEO for restaurants, recipe videos, ads, etc; To create a website for restaurants, you can use WordPress or Website Builder. Targeting the top keywords This is one of the most important factors to ensure a good ranking through SEO for restaurants. Keywords are the phrases and terms that customers use to do their searches, and your content must use them. We can take as an example, a restaurant specializing in Japanese food. It can be found by several terms: Japanese restaurant Japanese restaurant + local city name Japanese vegetarian carvery Japanese restaurant + local neighbourhood name Japanese restaurant delivery Japanese food Japanese restaurant delivery In the examples cited, keywords (with two terms) and long-tail keywords were used, which are phrases with more than three words. It is important to understand this difference because in the second case, searches bring a more niche audience. The variations of SEO keywords for restaurants are endless. For a good ranking, the ideal is to choose the most sought after by users on the internet. To select the best keywords for your texts, use some keyword research tools such as Google Keyword Planner, Ubersuggest or SEMrush. Google My Business If you have a website set up or a Gmail account for your restaurant, you may have the location registration in My Business. But it could be that it doesn't have it or that it isn't properly configured – or updated. The biggest search engine on the planet updates its platforms constantly, and there are some new features that are exclusive to restaurants. Google Posts Google Post is a posting mechanism similar to what is used by Facebook, but with the advantage of helping your restaurant to be found by Google. To create them, it is necessary to enter the Google My Business editor, and it is possible to publish an image with up to 300 words with calls to: know more; make your reservation; sign up; buy now; get offer. Quick URLs A recent Google update allowed businesses to insert additional links to their website pages. While businesses, in general, can add the link to any page, restaurants can use this extension to create a link to the menu, order page or to make a reservation. As you can imagine, these links help your customers quickly find the section that interests them most. In the Brazilian scenario, where 70% of navigation is done by cell phone and internet quality is terrible, how many customers do not give up on finding the information they need if it is a lengthy process? If you want to start applying SEO for restaurants and expand your clientele, trust experts with years of industry experience and proven results. Talk to one of our consultants and find out more !
The best ways to innovate in your restaurant
Presenting something new and interesting in a restaurant can be a challenge. With so many establishments of this type on the market, competition can make it seem like it's hard to stay creative. Still, innovative restaurant ideas continue to emerge, with a little practice, and often it comes with the help of technology. The best way to know what to look for and where to invest, for ideas to succeed, is to understand what the customer is looking for in your establishment. Through the public that frequents the place and some satisfaction surveys, it is possible to have a basic idea of what your restaurant needs. Check out some options to consider below. 1. Different menu Technology dominates the world these days, and people love it. Therefore, investing in some technological factors, such as the digital menu on the tablet or the self-service totem, are viable options. It is also interesting to provide an online menu, through a website, blog or app, so that the customer already knows what to expect and has an idea of what they will consume when they arrive at your establishment. In addition, a creative menu needs to get away from the sameness of presenting just name, ingredients, price and photo. Try to bring something unique by thinking of creative titles for the dishes, as well as descriptions that arouse the customer's food craving and take the focus off prices. 2. Custom environment construction To look for different ideas and make your restaurant a more attractive place for consumers, standing out from the competition, you can try looking for ideas in innovative restaurants around the world, as we mentioned above. After all, each country has its own culture and the owners of establishments in the food business outside the home try different things to make their business unique. If you do a quick search, you'll notice that many restaurants go the thematic way, by building a personalized environment - which in itself is a nice tip. 3. Online service This alternative is also closely related to technology and can go hand in hand with the offer of a menu made available through websites, blogs or applications. In other words, instead of just presenting the possible options, you can work with customer service via digital means. Social networks can also help in this type of sale, by being used as a channel for this. Nowadays, many people search for establishments on Facebook or Instagram, so it is important that the restaurant keeps these networks active and that there is always someone connected, taking care to answer any questions from customers who come in contact there. In addition to solving all doubts, it is possible to provide some services for booking tables and delivering discount coupons, for example. Providing delivery through social networks can be a little more difficult, but with a good organization and exclusive attendants, it can work! 4. Presentation of dishes and drinks How the dishes and drinks are presented to customers also makes a difference when it comes to attracting consumers into the place. Using fancy or elegant decorations, depending on the style of the restaurant, can be a great differentiator for ideas to innovate the restaurant. We can also think of a structure of the establishment to set up shop windows with replicas (which can be done with wax or 3D prints, for example), of some presentations of complete meals, with a well-decorated plate and a special drink, to draw more attention, in the uniqueness that is being offered. 5. Different night Now that you are realizing the different ways to innovate a restaurant, you can perhaps think of some more classic ideas that were never done in your establishment, like happy hours or game nights, for example. Creating a trivia-style game night (general knowledge) can be a good way to draw groups of customers into the restaurant who can compete with each other - and win some special portion of the house dish. 7. Food delivery mats Meal delivery mats are already quite popular in Japanese restaurants around the world. But why not adapt your business to them? They can be great for services that need to be delivered right out of the kitchen (for example, fried food or cold salads). They're also a great restaurant innovation that's sure to make customers shower your store with praise. Especially on very busy nights, when, perhaps, the waiters cannot manage to answer all the tables and deliver the food quickly. These treadmills can serve to save your movement, generating profits! We hope these tips have helped you get an idea of how to further differentiate yourself from your competitors. If you enjoyed this content, we think you might also enjoy Outdoor Dining: 5 practices that will make you outstanding in your market niche .
Outdoor Dining: 5 practices that will make you outstanding in your market niche
Outdoor dining is a unique modality in the bar and restaurant market, which provides a differentiated customer experience. Exactly because experience is the heart of this strategy, you should always think of ways to improve it to differentiate yourself in the market. The first tip we can give you is to always seek knowledge and be aware of market changes. That's because if a competitor is more attentive and applies a great new strategy first, it may be too late for you. To help you in this continuous improvement process, we created this article with 5 tips for you to improve your restaurant practices. 5 best practices to be the best in outdoor dining We have separated here the best practices for you to apply in the management of your restaurant or bar, which will help you to attract more customers, consolidate in your market niche and, consequently, boost sales. 1) Differentiate from your competitors Who can really differentiate you from your competitors is yourself. So, focus a lot on your Branding strategies. For that, you must remember that what you sell is not just food or drinks, it is an experience, a feeling, an emotion. The more you focus your strategies on the human side, the more people will be able to connect with your brand. Another excellent way to explore mental triggers is through Local Marketing, which focuses on creating bonds with your community and letting them know your history until your brand becomes part of it. Thus, you will have a great support network and the most interesting: very loyal customers. Finally, to further strengthen this bond, offer extra items, promotions or free drinks, for example. So you trigger the mental trigger of reciprocity. 2) Use a QR Code Menu The QR Code menu has been used as a way to eliminate shared menus that can spread COVID-19 among restaurant customers. Along with the pandemic, technological advances accelerated and people were forced to keep up with this evolution. Digital menus are not only useful to prevent menus from being circulated from hand to hand among customers. Its advantages go far beyond that and have proven effective in optimizing the customer experience in several aspects. And the best part is that Eat&Repeat Agency provides you with this technology completely free of charge. Open any page on our website and wait for the download pop-up to appear. 3) Get the attention of your customers All the tips we've given you so far in this article help you to catch the attention of potential customers. However, you can also prepare your team to sell more and better, and then you will find that attracting customers to your restaurant will be a much easier process. Recognize the commitment of your team of waiters and waitresses. Valued professionals are more proactive and creative and are always willing to find the best solutions for any problems. Develop training for your team; Recognize them with awards; See the waiter as the main link between your company and your customer. 4) Be Pet Friendly The term pet friendly is recent and has been widely used to designate places and establishments where pets are welcome. The concept does not refer to places where pets can just enter, but where the environment is prepared to receive them well and provide comfort for the animals. Despite the willingness of many entrepreneurs to join the pet friendly, many doubts can hinder or discourage the idea. Some observations should be made before adopting policies for the inclusion and stay of pets at your property. See some items to make available to animals and owners: container with water and food; rubbish bags; cleaning cloth; disinfectant products; glass door flags; collar to leave the animals. Before adopting pet friendly, it is important to assess the feasibility of adapting the space. It is necessary to have a place where there are rubbish bags and cloths to help clean the environment by the owner of the animal, in case the animal becomes dirty in the establishment. The essence of pet friendly is to understand that pets are important to customers. In this sense, offering water and food is a differential, and allows your customer to stay longer in your store, as they will be unconcerned with pet care. 5) Be Kid Friendly Children are probably the most demanding customers. For a family outing, parents will prefer a restaurant that accepts and adapts to children, where everything is done to distract them. These children's restaurants also called kid-friendly restaurants, attract many customers. And so, creating a child-friendly atmosphere in your restaurant allows you to reassure parents that they won't have to take care of them during the meal. You get it: by winning over the children, you retain the parents and also have the opportunity to receive a family clientele in your restaurant. Therefore, you are interested in adapting your restaurant to the younger ones among us. Get a free consulting with us here at Eat&Repeat Agency and see how you can apply this and many other strategies to make your business a success.
Branding for restaurants: what is it and how you can apply that strategy
Have you ever heard of branding for restaurants? This is all the work that can be done to make the establishment's brand better known and positive to the target audiences it wants to reach. Branding involves all the work of developing the brand's visual identity, the way it interacts with the clientele on social networks , the service standard adopted by the restaurant's employees and others. In this post, we explain what branding is and how it can be applied in an establishment in the food industry, what are its advantages and what are the main types of strategies that can be adopted in the business. Interested in this information? So stay here with us and check out the topics below. Good reading! What is branding and how can it be applied in restaurants? The word branding refers to brand management. To understand how to develop such a strategy, it is necessary to understand what a brand is. It is not just the name or logo of the company, although these components are very important. So it is very important to choose a good name for the brand. It cannot be a complicated name. Ideally, do keyword research to come up with ideas that drive choice. This way, you know exactly what the consumer searches for on the internet and, consequently, you have a great chance of success. Check out some general rules for choosing a good name: choose something that makes sense; choose a short name; it must be easy to write and pronounce; prefer something different, remarkable and familiar. Thus, everything that refers to the company is part of the brand concept: the name chosen, the logo and colours used in the visual identity, the way team members interact with customers, the type of speech adopted in the communication channels (including on social media pages) are, among others, elements that make up the brand. To develop branding, it is necessary to align all of this and adopt the same language and the same precepts in all items that involve the concept. That's what allows you to create your own identity, which conveys a positive attitude to the public. What are the main advantages of branding for restaurants? Among other aspects, one of the main advantages that a restaurant has when investing in branding is its differentiation from the competition. Consider, for example, McDonald's: what makes it so popular and popular with the public? The answer lies in branding. The fast-food giant uses its colours both on shopfronts and on advertising materials . With this, whenever anyone sees your logo, anywhere in the world, they know that there is a franchise cafeteria. In addition, all employees wear the same uniform and are instructed to adopt the same attitude in customer service. What's more, the physical structure of the restaurants follows a pattern, so the layout of the cafeterias is always familiar in any location. This is all branding: McDonald's brand managers do an excellent job of marketing in this regard. This creates a similar feeling for the consumer in any company cafeteria he visits. Difference between brand and product Have you ever stopped to think about the difference between these two concepts? Both have a great weight in the final sales result. Often, when well worked, they can even result in one thing (who goes to the market to buy steel wool, chewing gum or a razor blade?). But, to draw an efficient strategy, it is necessary to understand the concept of each one. Every product has a function, whatever its segment or niche. We look for products that satisfy our needs. If we think rationally, when we go to a restaurant, we want to satisfy our hunger. But what are our criteria for choosing one restaurant over another? If the two have the same items on the menu, the same prices, and are located on the same street, how can they be differentiated? That's where the brand comes in. Customers don't just choose a restaurant for the product, they also choose the brand. It involves desire, values and emotion. They make promises and are willing to fulfil them through the experience they offer (which includes the product). You go to a restaurant because you need to eat, but you go to restaurant X because you want the experience it offers. In short, we can differentiate product and brand as follows: product is what customers need, and brand is what customers want. How to establish branding? Earlier we talked about some points that permeate the branding for restaurants, such as visual identity, strategies and content. In this way, we can think carefully about each of these topics: Visual identity To convey visual values, it is necessary to establish the brand manual very clearly. How your brand will present itself in the market, through the logo, typography, style of photos, font and cuts, will help to position an identity that is easy for the consumer to recognize. Strategy How are you going to show the audience your purpose? What are the channels that your audience is present? What is the frequency? To talk about purpose, we have to create a strategy thinking about the audience that will be reached. This will certainly happen through language to convey your brand's values and purpose clearly and objectively. Social networks Your customer is on the social network, are you? Your mistake in imagining that people don't follow brands. Although friends are present, the vast majority of users are companies that have been creating a connection with the consumer. All of this is conveyed through good photography, videos and visual identity. Promotions This is a very easy way to create a connection with your customer through the distribution of gifts, product samples, free shipping, a flyer with more intimate communication, discount coupons and even a loyalty program. It is important to understand if your brand fits into promotional actions. It will all depend on the proposal you want to convey. If it makes sense with your brand. Finally, for the public to recognize your brand in the market, it is necessary to fulfil these efforts. Your product can and should be of quality, but if it's not allied with an admired brand, maybe few will give confidence!
What is Local Marketing and how you can use this strategy to increase sales
To really understand what local marketing is, we first need to understand what marketing is. This great ally of entrepreneurs is, in short, a set of strategies that seek to add value to some product or brand with the main objective of making conversions, that is, sales. Local marketing has the same principles and the same purpose, but its main focus is on reaching the local target audience. In other words, local marketing aims to reach a more geographically select audience. You must study the consumer who is close to you and better understand how their routine works, their habits, their schedules and their tastes. This way, it will be easier to know what your customer really wants and the best way to communicate with them. Why is local marketing so effective? Local marketing focuses exactly on the possible end consumer, the one that surrounds your business. Thus, information such as customs, habits, economic and cultural issues of the people who live and attend the place is acquired through research, studies and observation. With these specific data, it is much simpler to understand what the customer would like to receive as a promotional message, for example, and what he wants to find in the establishment. How to implement Local Marketing? Using the virtual environment, you will have more effective resources and even lower costs in your Local Marketing campaigns. Check out the 6 steps below to use this technique in your company: 1. Understand very well who your persona is The common thread is understanding who you are talking to. Even though geographic location facilitates segmentation, the secret to Local Marketing's success is to discover important details of your potential customers to facilitate the cutting of the persona, that is, your ideal consumer. 2. Define what goal you want to achieve Attracting qualified leads or retaining customers? There's no way to get there if you don't know where you're going. Share the goal with everyone involved, set a realistic quantitative goal to be met within a pre-determined time frame. 3. Choose the tools that will be used When we talk about Local Marketing, it is common to think of several local actions such as events, strategies at the point of sale, among others. However, Digital Marketing has the power to leverage results with resources such as: Extremely targeted ads; Optimize organic posts by selecting audiences, such as on Facebook; Use Google My Business; Betting on SMS campaigns by geolocation Invest in other Geomarketing resources. 4. Offer excellent service The biggest differential of Local Marketing is in Client Success, and you only achieve this status by working with personalized service. It is important to show your audience that your company is attentive and concerned about offering the best to the public. See how Local Marketing can optimize your sales? Working with an audience segmented by geographic location, it is possible to customize campaigns according to local customs and offer unique experiences. Leverage the power of Digital Marketing and boost your strategy. 5. Engage your community As important as knowing your persona well is engaging your community. And for that, you need to know it well. Find out what the habits, customs and preferences are and communicate thinking about it. In addition, you can still optimize your content strategy with this behaviour in mind. With this, you will be able to become a key part of the community, mixing and communicating well with it. 6. Tell your story A powerful mental trigger to build empathy and get people to connect more with your brand is telling your story. And not just the good parts, tell your difficulties and how you overcame them, this kind of reporting is even more powerful. Try to think of local marketing as a link between you and your community, think of it as a genuine relationship and not only seek to transmit knowledge but also to learn from the people you will have contact with. Local SEO: an essential tool in local marketing Among the most important actions for a company to appear in local search results, we highlight Local SEO as an essential practice. Google My Business Google My Business is a free tool from Google that helps businesses connect with customers based on their location. It has a series of features that help the customer to locate the company, such as displaying the company on Google Maps, inserting the company's opening hours and even phone numbers. In addition, you can receive and respond to comments — which further streamlines direct customer communication. Final tip: trust in specialists! As the business grows, the responsibilities and demands also grow, causing many companies to run out of time to pay attention to marketing strategies . So consider hiring an agency that specializes in your industry to take care of your online strategies while you take care of your business. Interested? Make an appointment with us and get to know Eat&Repeat Agency better .
The best food marketing ideas to use in your restaurant
Advertising is the lifeblood of the business! And in the case of food establishments, it is no different. However, we know that creativity is not everyone's gift and there comes a time when having new ideas to advertise your dishes becomes a very difficult task. We can tell you right now that it is not necessary to have wonderful and continuous creativity to make good advertisements for your restaurant. Some several versatile themes and tactics can be used at various times and in different ways. To check what they are, stay with us! Food marketing ideas You don't need to think about a new post every day, much less try to suck your creativity to make super new content. What you need in marketing management for a restaurant are planning and strategy. That's what we're going to teach you now. Check it out: Quality photographs Have you ever heard that a picture says a thousand words? Well, in many cases this is true. Investing in beautiful photos of your restaurant and the food you serve may be your most potent marketing ploy. The photos of the restaurant's physical environment are great for attracting get-togethers, celebrations, in addition to consolidating your space as a great place to go. Finally, the photos of the food are the main thing. I'm sure that if you've opened a restaurant, it's because you have a lot of confidence in the taste of your dishes. Therefore, it is essential to ensure that this is reflected in the photos. Special promotions Special promotions are, of course, the best way to attract more customers to your restaurant or bar. You can see that big companies do this all the time, like Outback, for example. Here, the idea is to create something that is financially attractive and that has the potential to create a ritual for some clients. For example, every Thursday you can run a half-price drink promotion at happy hour. Another example would be getting 50% off your second course on a Wednesday. Talk to your audience A marketing idea for food is simply to start a conversation with your customers. This tactic doesn't require a lot of effort from you and is excellent for creating a closer relationship with potential customers. A great current trend to do this is the "tell me you XXX without telling me you XXX" trend. For example, tell me you love to eat without telling me you love to eat. Encourage an acquaintance or friend to start telling stories in the comments and see the magic unfold! Join online discount clubs To attract customers from the internet, the solution is to integrate the chain of establishments associated with discount clubs and shopping sites. So, if your business is not yet part of the network of restaurants that offer special conditions on discount websites and apps, don't waste time and register now. On the other hand, it is important to always pay attention to promotional periods, such as Black Friday. Where prices are reduced, boosting the flow to attract new customers. Price by watching your profit margin and increase the frequency in your business. Attend local events and post about it Your restaurant needs to be seen, and your food needs to be offered so that the customer can understand the cost-effectiveness of entering your establishment. That's why participation in local events that have a direct relationship with your company's target audience (the persona) is so important. Ensure the quality of the food, taste and compatibility between the environmental conditions of the event (outdoors, duration, climate, among others) with what it will serve. Delivery time is of the essence, as at most events the attractions are plentiful and people don't want to spend a lot of time waiting to eat, unless, of course, it's a gastronomic event! Make your establishment an attraction In the competitive field of food, not being always well located, serving a varied menu or being an expert in some kind of cuisine is enough. People who go to places to have lunch, dinner, have fun with the crowd or even celebrate an important date, also look for experiences that make the visit memorable and special. One way to do this is to invest in your establishment's look. Think about the profile of the people who attend and look for an appropriate topic. If the majority of your customers are young students, for example, it may be that a more relaxed and modern decor is attractive. Use your creativity and the results will surely come. Always think big You've heard that your business is the size of your thinking, well that's exactly what happens. When you are in an industry as competitive as food and beverage, you must always think about its growth and improvement. A great way to grow is to make several partnerships, that is, you can have several partners that will make your daily life easier and mainly increase your sales. And when we talk about establishing and creating partnerships, there is nothing better than being able to offer facilities to your future partners. Don't forget that the greater the sales, the better the conditions for offering better prices. If you want to come up with amazing ideas for promoting your dishes and restaurant, but don't have time to focus on them, consider hiring a service that specializes in it. Here at Eat&Repeat Agency, we are the best in marketing management for bars and restaurants, in addition to developing several solutions for the segment. Learn more about our work and make a quote !