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How to decorate a restaurant uniquely

How to decorate a restaurant uniquely

Design in bars and restaurants is essential to welcoming a customer, even though it can often be overlooked by restaurant owners. What can we say about this? It's no use spending all your time preparing a special and innovative menu just to have customers leave because they didn't have a suitable waiting environment, or because it's a very noisy place. Layout functionality for bars and restaurants is just as important as the aesthetic itself, so you also need the restaurant design to be comfortable for staff as well. And how are you going to guarantee that? Well, here are some tips on what interior designers think is significant and what restaurant owners regularly forget when deciding on layout and decor. Space flow As mentioned above, the restaurant's functionality to employees is just as critical as the customer's impression of the dining experience within your restaurant. Of course, first, you'll have to think about how to set up the restaurant so that there's enough space for everything you require. And, depending on the type of restaurant you have, there is also space for a bar counter. From there, be aware of the warning signs that are often ignored when assembling a layout for bars and restaurants: Don't make the flow to the kitchen easy and accessible to waiters Do not make the customer's first vision of an attractive and inviting interior Not prioritizing the need to sanitize everything, from floor to ceiling Having a lot of mess and excessive decoration Treat all senses equally This may seem odd at first glance, but what we mean by treating all the senses equally is that it's not just the look and taste that count for the dining out experience. The smells and sounds are also part of what makes a restaurant experience good or tragic. That said, in addition to thinking about how to decorate a restaurant, you should learn ways to make the environment pleasant as well. For example, using ambient music at a volume that is sufficient to be able to identify the music, but not so loud that it interferes with customers who want to chat. Embrace the power of social media Virtually every customer who walks into your restaurant these days will take a picture at some point, whether it's a selfie or a picture of the dish. Especially if they are young consumers. So it is important that the decoration for restaurants that you are going to provide is thought through this issue as well. By that, we mean that: the walls can't have a LOT of information, but at the same time, it's interesting that you have photos and artwork that decorate according to the theme of your restaurant. If you don't have a very well-defined theme, you can use photos that tell the story of the city or neighbourhood where your restaurant is located, for example. Or if your restaurant already has some good years of history, use photos that tell the history of the restaurant itself! Small details count So you've come this far and nailed the aesthetics, flow, and acoustics of the restaurant's design. Is there anything else that can be done to make the customer experience even better? Glad you asked because yes! In addition to everything already mentioned, the layout for bars and restaurants also needs to be thought of from small details. Such as: An extra area to store items that customers don't want to be held at the table Cellular outlets next to tables and counters (which are enough to cover even large events) Coat hooks at the entrance and hooks under tables and counters for bags and backpacks Clean spaces in bathrooms (mostly female) to support and hang bags and coats And if you want to make the most of all these tips, building a strong digital presence, contact Eat and Repeat and see how our experts can help your business take off!

Answering to LOCKDOWN with creativity

Answering to LOCKDOWN with creativity

It seems that overnight, the entire hospitality industry has been turned on its head. Bars, restaurants, and cafes are closed, open only for takeaway and with few able to open for outside eating (after all, we are in Ireland, not in Spain). As suggested by the Irish government, the use of delivery services is a creative way to continue to function and maintain the employment of professionals and their businesses. Therefore, for many establishments that were already used to serving delivery and takeaway to customers, this transition may be less painful. Bars, restaurants, and cafes that did not see delivery as a good service option, now need to make the transition as soon as possible. It is a consensus that delivery is the main and only option at this stage. Therefore, it is time to focus efforts on offering a quality delivery service. Delivery Even if delivery, by itself, does not solve the financial losses that the restaurants will face, at least it will minimize the losses and generate a new source of income for when we return to normal. Government measures will arrive, but with a time lag. In the meantime, the important thing is to keep the clientele, prepare to fulfil delivery orders, and survive this crisis. Ensuring cash flow is important and creativity will have to be put into practice. Expand your delivery concept 1. Platforms - When we talk about delivery, the first idea that comes is the delivery of ready meals by applications. The tip is not to limit yourself exclusively to delivery via marketplaces, like Deliveroo, Just Eat, or Uber Eats. In times of survival, your own website, and social media (Instagram and Facebook) can also be a channel to receive your customers. WhatsApp is also a modern and digital channel, with great support from the population. 2. Business lunch - Delivery will have great growth, but competition in delivery will also increase. So, innovation is needed to meet this competition head-on. Consider being a lunch provider for businesses around your area. Many companies do not have an industrial kitchen and, to avoid putting employees to eat on the street, providing lunch through delivery is an excellent alternative. In lockdown times, where the movement of people on the streets is undesirable, it will be a good deal for companies to keep their employees more protected at lunch. 3. Meal kits or combos - Have you ever imagined offering meal kits for the customer to store at home? Provide options in which the customer buys several meals and not just the one for immediate consumption. "Cook & Chill" it's a strategy that helps to increase the average order ticket. On the other hand, it brings an advantage to the consumer, allowing them to buy meals for later consumption, with only one contact with the delivery person, and only paying for the delivery fee once. 4. Partnership with supermarkets -The partnership with food retail is also a good option too, given that the sector will not have a big drop. Offer ready-made dishes, desserts, bread, antipasti, sauces, all of which can be sold in the rotisserie sector of supermarkets. Customer experience Do you know all those concepts about consumer experience that were applicable in the recent past? Well, they don't apply for the moment. And all those variables, like a pleasant atmosphere, attentive waiters, and so on? They are no longer valid! Forget about how was this experience - it is no longer the environment, the service, the enchantment. Now it's remote, delivery, take-out, online. What exists now is an unusual situation. We must think that the consumption experience will happen all in the digital space and delivery, with three pillars: Friction: If you don't remove the barriers of purchasing with your restaurant online, customers will look for an easier food provider. Security: consumers need to feel safe; Cost-effective: if the customer understands that buying from you is not worth, he will buy from your competitor. The hierarchy for delivery success Delivery success depends on many variables. In times of crisis, more than ever, we need to focus on what really matters. Free delivery or Low Delivery Fees: it is the predominant factor that interferes with the customer's decision about who to buy from; Product category: if the food is Japanese, Italian, or casual. It is important to pay close attention when classifying your product category so that it reaches the target consumer; Price and discount: both must be well-positioned; Consumer evaluation (Online Reviews): important and relevant question that interferes with the purchase decision. In order to help and somehow increase the chances of success in your delivery, these practical tips can make all the difference. If you need help to implement an effective delivery strategy and want to get a food ordering system with a 0% commission fee lifetime, we are here to help, contact us at: grow@eatandrepeat.agency or +353 83 830 5944

5 Digital Marketing Tips for Bars and Restaurants | 2020

5 Digital Marketing Tips for Bars and Restaurants | 2020

Today, we are going to share 5 basic tips for those who want to start in digital marketing. These are simple yet crucial tips that will make your establishment successful. Have an optimized website This is the first and perhaps the most important tip. It is essential to start a digital marketing strategy that you have an optimized website, with impeccable usability. Some points to note: Responsive: A responsive website is a website that adapts to different screen sizes. It is well known that today most of the accesses are via mobile, so it is essential that your website is adaptable to any screen size. Blog: At first, a blog can look like work and it doesn't convert as much as an AdWords campaign. However, in the long run, it can become one of the most relevant channels for attracting and retaining customers. In fact, creating quality content requires a little work, but you will certainly reap good results by investing in Content Marketing. SEO: Another very important issue is SEO. Think of it this way: You just opened a restaurant, brand new, with super affordable prices, delicious food, spectacular atmosphere, an impeccable experience. However, it is in the middle of a forest, with no access from streets, highways, roads, nothing. This is what happens when you create a website / blog that is not optimized. SEO is the path that takes the customer to your business, without it, all investment in digital would be in vain. Make promotions on Instagram Instagram is one of the most powerful tools that can help with digital marketing for your restaurant. You can make it your showcase to attract customers. Available for free for iOS (App Store), and Android (Play Store), Instagram is currently one of the ten most downloaded apps in the world, with around 800 million active users. It is important at certain times, including holidays, that you carry out some kind of promotion. Raffle for a special dinner, or a discount for those who take a companion, discount for those who tag your restaurant and publish it on their Instagram. These are some tricks that attract more followers, generate engagement and win more potential customers for the restaurant. Create a differentiator The market is saturated with the traditional and boring marketing ideas. You need to have something that differentiates you from your competitors. Of course, this is not always possible to do, after all, innovating in a market like this is more complex than you can imagine. Some suggestions that can help you: Online Food Ordering: Although there are already several delivery platforms (Deliveroo, Just Eat, Uber Eats), having your own can give you more credibility, control and most importantly greater profitability, once you stop paying around 30% + Delivery Fee for contractors. QR Code Menu: As we are entering a phase of de-confinement during the COVID-19 times, additional hygiene precautions are necessary for food service businesses. A QR code menu its an easy way to access the digital menu as the guest just need to scan a QR code at the table, it is a paperless, dynamic and hygienic solution. These are some ideas that can make your customers and future customers have a different experience. Invest in referral marketing Referral or recommendation marketing is one of the most used strategies by businesses, whether online or offline. Perhaps because it is one of the easiest ways to attract potential customers on a scale effect. In addition, the referral is usually made by satisfied customers, and this makes them become defenders of your brand, helping to promote it in your social environment. A similar strategy can be used with influencers. Some tips for you to put into practice a referral strategy: grant promotions, or discounts to the best customers; make available discount coupons, or any advantage to people who go to your establishment in groups; encourage your customers to advertise your restaurant on their social networks; grant an invitation coupon for your customers to present their friends; Anyway, there are several ways that can help grow the flow of customers in your bar or restaurant, just use your creativity. Invest in relationship as a strategy It is not enough just to run after new customers, it is necessary to take care of those who are already inside the house. Maintaining a good relationship with those who already consume in your establishment, directly reflects on satisfaction, in addition to making the referral to other potential customers is done in a natural way. There are several ways to start a relationship with your customers. One of them could be, create a loyalty program, this is one of the ways to reward the most frequent customers, with discounts and gifts. Providing a reason for the consumer to return to the establishment is a task that must be constant. Another way to work on the relationship is by creating an ad on Facebook Ads for example, for customers who have a birthday in the next few days. Through Ads you have the option of attaching a spreadsheet with customers' emails and when targeting, it is possible to add the option “next birthday” to reach these people. These were some tips that will help you take the first steps in the digital marketing of your establishment, be it a Bar, Restaurant, Pub, Bistro, Snack Bar, or any other model of commercial establishment aimed at gastronomy.

Increase Your Sales and Pay Less with your own delivery platform

Increase Your Sales and Pay Less with your own delivery platform

Eat & Repeat can help you expand your restaurant online with your own food ordering platform. The habit of ordering meals in apps is increasingly part of our routine, and restaurant owners need to invest in their own apps to add value to their business. With digital marketing for restaurants done right, you can accept orders on your own website, Instagram, Facebook or in a customised mobile app. It is essential that owners keep looking for new marketing strategies and ideas that add value and provide more comfort to their customers. Using your own platform will provide your customers with the ability to order and reserve tables more easily as well as enabling you to anticipate their orders for a safe and fast experience whenever they want it. This will allow you to fill more seats while ignoring waiting times. Through the digital menu, customers will arrive at the restaurant and have their favourite meals ready to be served. Any restaurant can have its own platform, without surprises, you just have to find the right support. Imagine your restaurant not only depending on existing shared platforms to serve customers who are at home? Most food businesses, when thinking about online food ordering strategy, look for marketplaces like Uber Eats, Deliveroo, Just Eat. At first glance, they may look a great deal, but that's not the complete truth. These marketplaces of food ordering charge enormous fees for each sale made, while leaving your restaurant in a shark tank with a fiercely competitive environment, where you can't personalize marketing and can't control your customer database, in fact, you barely know who your customers are. There are some advantages of using these marketplaces, but the strategies are complex and of course, include having your own online food ordering system so you can capture their customers to your own platform. For a better understanding of these strategies, get in touch with our specialists and arrange free consulting to get some valuable advice. If you only have your delivery and takeaway services on commission based platforms you definitely are decreasing the profit margin of your restaurant, while overloading your staffs, forcing you to increase the prices of your dishes so you don't get hurt. When the restaurant has its own app with a 0% sales commission, the profit is higher and the customers pay less for more, both sides win. You can learn more about this service here on the Eat & Repeat website. This means that your restaurant can offer more competitive prices to customers, while in control of your marketing and customer database for re-marketing campaigns and special offers. It will be easier to increase your profits with a powerful ordering system! Finally, having your own app downloaded into your customers smart phone, allows them contact with your brand/logo of your establishment every time they use their mobile devices, also you have the power to send them personalised push notifications straight to their phone. Did you like these ideas? Eat & Repeat has some of the best and most innovative digital marketing ideas to help restaurants in Dublin to grow and change. To find out more about how we can help you and your business succeed click here.

8 Disruptive Restaurant Marketing Tips!

8 Disruptive Restaurant Marketing Tips!

In these ever-changing times, it is more important than ever to market your restaurant effectively. So, here are 8 hints and tips to help you get ahead of the competition. 1. Social Media Competitions Everyone loves to win something and when that something is food all the better!!! Creating a competition on your social media platforms where a follower will tag their friends or share a post will cause a ripple effect across social media. This will increase your exposure all thanks to your loyal followers. Be careful with what you offer though, offer too much and people either won’t believe you or you could be giving away more than you get in return. Give too little and people will be upset with what they get. Find the middle ground and everyone, especially the winner will be happy! 2. User Generated Content User Generated Content is one of the most important aspects of social media for any business. As businesses are trusted less and less, when a friend or a person posts a photo or video of your restaurant and food that is a review that other people will trust more than your posts as a business. It’s important to share these and hold them up as the standard, after all who doesn’t love being mentioned in someone else’s feed? 3. Web design & SEO Remember when we could go outside and walk past a restaurant and thinking “that looks nice, I want to try their food!”? Well we can’t catch that foot traffic anymore; we have to catch the virtual foot traffic through Google searches. And the best way to catch someone’s attention on a google search is through Search Engine Optimization (SEO), explained more here. Basically it allows your page to appear above your competitions organically. I mean who is really looking at the second page of Google Searches when you’re hungry and looking for a feed? Once you have someone click on your restaurant, then what? You don’t want them landing on an unattractive hard to understand mess that gives them no information about what food you offer and how to order. User Experience (UX) is more important than ever, it’s the window shopping of the digital world. Website Design is hard for people who don’t know what they are doing, luckily there are programs out there that can help, like Wix and Wordpress but the process can be time-consuming. We at Eat & Repeat can help with this process. 4. Boosting Posts Boosting posts is a feature provided through Facebook, which allows you to expand the viewing of your post. It can be very effective and cost-effective if done correctly. Facebook allow you to promote through Facebook, Instagram and even WhatsApp. It is up to you how large the potential audience will be and you can change the metrics of the boost demographically, geographically and by interests. It takes a lot of research to find out what your customers like and follow as well as where they are located geographically. Have a look at this article we did on creating customer personas for more information on this. 5. Responding to reviews Everyone has an opinion and wants to be heard, and Social media is the perfect place for this. Whilst this is a great thing is can also be very damaging for businesses when receiving a negative review. It is very important to respond to all reviews, yes even the bad ones, to make sure you clarify any miss understandings or correct a false perception the reviewer had of the food or service. If handled correctly you can spin a negative review into a win for the restaurant, but if there is no response at all then that review is given credibility. 6. Make it Insta-worthy! In this day and age it is almost impossible to see someone without their phone, not to mention posting about something they just did or saw. People love to take pictures of their food most of all and to share those pictures with everyone they know whether you want to see it or not. That’s why it’s more important than ever to make sure the food you send out looks amazing. Nobody wants to take a photo and send around a picture of a sad looking burger (unless they are giving out). Make great looking food and the results will show in other people’s feeds. 7. Quality Counts When searching for somewhere to eat more and more people are searching online, but not just through Google, people are also searching through social media. That’s why “quality counts”, having high quality images of everything you have on offer means you are putting your best foot forward. Taking a photo from your cracked screen iPhone 9 just won’t cut it anymore, for a quality Hi-res image suitable for social media and websites you need a professional photographer (LINK). But, professional photographers can be expensive and quality from an untrusted source can vary. Do your research; who have they worked with before? Can you see those images? Where they happy with them? These are all important questions to ask. 8. Influencing Influencers Influencers come in all shapes and sizes and odds are you are following several of them for various different reasons. You might follow them because you both agree on certain issues or they take really good images or their views align with yours. But these influencers have a following and are trusted by their audience. Linking with them can be very beneficial for your restaurant. But be careful, don’t just Google search it, do your due diligence. Some influencers take a one off fee, be sure you are talking to the right ones though and be sure that these influencers align with your establishments values. Finding and talking with influencers can be a difficult and sometimes tedious practise; luckily we have done this on many occasions for various restaurants. If you are in search of a reputable influencer that has delivered results please do not hesitate in contacting us. We hope that these hints and tips have been useful for you and your business. If you want more hints and tips grab our FREE eBook 30 Restaurant Marketing Ideas.

the power of social media for restaurants

the power of social media for restaurants

After a quick search on Instagram, Eat & Repeat found 420 million publications referring to #food and 44.4 million referring to #drinks, which proves that these are subjects that yield many posts and photos on social networks. A great opportunity to give visibility to bars and restaurants. If you want to put your establishment on the public route, you have to be aware of digital marketing for restaurants in Dublin. Social media, like Instagram and also Facebook, are a powerful tool for potential customers who are looking for news. Enticing them to either go to your establishment or order takeaway after seeing photos and comments about the establishment. Advertising costs can vary, depending on the possibility of payment for each one. In addition, it is possible to use social networks to get to know your audience better, and through tags and comments improve what they think of your restaurant. With a good management of social networks for result it is possible to connect with the client and understand what he wants. Eat & Repeat will give you an online and offline appetizer to attract new customers. Social Media Marketing Ideas for Restaurants Use original images It is very easy to search for photos of food on Google or even on stock image websites. But these photos can alienate customers, as it is obvious that they are not real photos of your restaurant. Bet on original photos, which enhance the restaurant's dishes and drinks! Learn how to produce these images in simple ways, they don't have to be elaborate photos. It is important that the restaurant has a digital menu and has an online food system, and like social networks, they must be fed with real and very inviting photos. Know your audience Creating a persona of your target audience and meaning with whom you want to chat is essential for you not to end up talking to yourself on social networks. Know the interests, tastes and characteristics of the people who frequent your establishment, this is valuable information for the management of social networks and will guide your content and the language you use. Have an “Instagramable” environment This is an offline tip, but it has a very big effect in the digital world. Observe the atmosphere of your restaurant, and see if it looks good in a photo. This is the idea in the concept of an “Instagramable” environment, which looks good on photos for Instagram. The lighting must be good, the decoration environment, with environments that stimulate photography. Even the presentation of the dishes must be taken into account. The more people take pictures of the restaurant and post them on their social networks, the more visibility you will have, and the more customers you will attract. This may seem superficial, but it could be the reinvention of "word of mouth" marketing. The restaurant in the palm of your hands Society is constantly evolving, and nowadays most of the activities have been solved on the cell phone, where you are probably reading this article. Public Transport, banks, entertainment and restaurants have applications with online ordering systems, where you have access to a digital menu, where you can place your order and even pay. One option that can help restaurants even more is to look for a food ordering system with 0% commission. All of these are implemented in digital marketing for restaurants, but one detail can never go unnoticed: their service, the quality of the dishes and their employees must follow a strict quality standard. It is no use having a good social network, and new customers, if you don't give them an incredible experience.

How to "Boost" a Post on Facebook!

How to "Boost" a Post on Facebook!

What is boosting a post? A “Boosted Post” is an ad run through Facebook using a post from your timeline to a customized audience. They are not specifically ads as they are not created in the Ads Manager. Now that we have clarified that, you can only boost a post once it has been posted to your Facebook page not before even if it is scheduled. So let’s jump right in: Step1: After posting Once the post has been posted to your page simply click on the “Boost Post” button on the bottom right of the post box. Once you have done that it will take you to the “Boost Post” page. Step 2: The “Boost Post” page Now this is where it can get complicated. Down the left hand side of the page you will see various sections for you to interact with to change the effectiveness of your “Boosted Post”. Down the right side is a breakdown of the changes you make to the left. Step 3: Setting a Goal This is what you want to get out of running this ad. Automatic: This lets Facebook choose the most appropriate goal for you. More often than not they get it right, after all this is what they do. But its best if you select the best option for your purposes. Get More Messages: A little self-explanatory, but this option will enable Facebook to better target those Facebook users that are more likely to message you. Get More Engagement: Again self-explanatory, the ad will be more targeted to people more likely to interact with posts. Get More Leads: This is an interesting option. If you are looking for more information about people or conducting a survey this is perfect. It provides the person interacting with the ad the option to opt into filling out a form so you can gain access to more information about potential clients. Have a look at the next step for more information on the contact form. Once your goal is selected you have set the ground for the rest of the steps. Step 4: Contact Form This form is in order to gain more information about your potential clients that is people that express an interest in the “Boosted Post”. Customer Info: This is information you ask for from the potential customer: Name, Phone number, Email, Address, Date of Birth, Gender, Job Title and Company Name. Short Question: If none of the above options are what you are after then this option allows you to add your own. Privacy Policy: You can even add in your own privacy policy. In this day and age of GDPR it is more important than ever to the consumer that you are using their information properly. Step 5: Choosing a Button A simple enough option but also an important one, if you are Boosting this post then chances are you want a call to action attached to it. The choice of Button you make should align with your goal for Boosting the Post. No Button: No call to action displayed Book Now: This button would be linked to your online booking system Learn More: Linked to your website or another with more information about a service or product you provide. Shop Now: Linked to your online store where a potential customer can purchase or browse your offerings. Sign Up: This could be linked to a sign-up sheet for a newsletter or for an email list for future promotions Send Message: Takes the clicker directly to messenger where they can talk with you directly. Send WhatsApp Message: Takes the clicker directly to WhatsApp where they can talk with you directly. This is an important step but can be overlooked. Choose the right button that goes with your goal and you are going to see great results. Step 6: Creating your Audience This is where things can get complicated in this section you are able to customize demographically (who), geographically (where) and even according to their like interests. It is important for this section to have a customer persona made up so that you can more easily input the data needed. For more information about creating a customer persona click here. Demographically: Here we are looking at age and gender; this can be very useful to ensure your ad is going to the people. Geographically: You can get very specific in this section, by adding in county, town, city, or even suburbs to better reach your potential customers. Detailed Targeting: This section allows you to get very specific. Including peoples interests and behaviours on Facebook by using key phrases. If you are promoting takeaway or food delivery for your Pizza restaurant you would include terms centred around “Pizza” to capture those with interest that align with that. After this you will be presented with a “Potential Reach” infographic, which will tell you how many people you could potentially reach and whether or not your audience is defined enough for the Facebook algorithms. Again depending on the purpose of the ad you could go very specific or very broad. Step 7: Duration & Budget Now we come to the bottom line, how long do you want the ad to go for and how much you are willing to pay. The more you pay the more potential customers you will reach over a longer period of time. Duration: The duration of the ad is completely up to you, run the ad for as little as 4 days or over 100. Just be aware of the Estimated Daily results as well as the reach with the duration you have put in. Schedule: You can even personalise the hours this ad will show to your audience on, business hours or even customise them to better reach your potential customers. Budget: Spend as little at $10 or as much at $1,000, it all depends on how much you are willing to spend on reaching your audience. A healthy balance of around $50 for 1 week is usually very effective if you have a properly defined audience. 6. Placement Here you can choose where your “Boosted Post” will appear to your audience. Your choices are linked to Facebook, Instagram and Messenger. The best place to boost the post is dependent on the post itself as well as the desired outcome. Step 8: Ad Preview Down the right hand side of the page is some of the most important information to look over before clicking that “Boost Post Now” button. Be sure the ad preview is correct for your purposes; the button you want and need as well as all the correct information in the post is present. You can even see how your ad will appear in Instagram and messenger, if you chose those options. Estimated daily results: Will show you an estimation of the people reached as well as an estimation of your chosen buttons interactions. Payment Summary: Here you will see your total budget and the length of the campaign. If you are happy with everything then go ahead and click the bright blue button and Boost that post! Well Done! There you have it, there is a lot to consider when boosting a post but this method of advertising can be very effective for small businesses trying to reach a local client base. It is also far easier and less complicated than going through the Ads Manager. We hope this information has been helpful, but if it all sounds like too much for you please don’t hesitate to contact us for help.

User-Generated Content for REstaurants

User-Generated Content for REstaurants

User-Generated Content is media - photos, text, videos - that consumers spontaneously post to their social networks! Eat & Repeat knows the importance of constantly creating interesting content for customers, this is one of the daily challenges for those who are in charge of marketing a restaurant, or any other company. Therefore, receiving help from the customers themselves can be very welcome! Encouraging customers to post content with photos, experiences and opinions about your establishment can make your brand more intimate with consumers. For this, you can use the hashtags, as we talked about in the previous text right here on the Eat & Repeat blog. People have a habit of making decisions based on the experience of others, which is why User Generated Content can be a good tool. When seeing a restaurant full of real feedback, the customer feels much more confident and even curious, to see what it is about. It works like a more modern word of mouth marketing. Even if you manage to produce good content that connects you with your target audience, the feeling that the customer has when seeing organic content created by another customer spontaneously creates a feeling of closeness, and especially of reliability, even though they are people unknown. It doesn't matter if this content is posted by a digital influencer, or by a regular restaurant customer, who is very satisfied. Nowadays everyone who is online has the power to influence people, even if it is your friends, family, or those who follow your life. And this is a great opportunity. Many people already have this habit of sharing experiences on their social networks. With User Generated Content, what you need is for these people to bring the news of your establishment to their circle of influence. Benefits of User Generated Content Credibility is one of the most important pillars in the relationship between the brand and a customer, and when seeing other people, who are not being paid for it, sharing about a brand or a restaurant, instinctively generates positive stimuli. It is the mental trigger of social proof. The generation of media by customers also helps in the financial part. Good demand for content generated by visitors causes the volume of search for the brand to rise organically. This is positive for several points, on Instagram, for example, it makes the budget of the campaigns better distributed. Advertising with credibility and low investment cost? That's all your restaurant's digital marketing was needed, isn't it ?! We hope this tip helps you, and if you need more marketing ideas and solutions for your restaurant, count on Eat & Repeat.

5 Trends for Restaurants in 2022

5 Trends for Restaurants in 2022

Few analysts could have predicted what would happen in 2020. Changes that have transformed all markets, force thousands of entrepreneurs to rethink the business and the way they relate to customers. With everything that happened in the last year, the projections for 2022 for the restaurant and delivery sector changed focus. Check out the list below of the main trends for the bar and restaurant market for the year 2022: Consolidation of Delivery and Take Away Providing customers with ways to consume the dishes of their favourite restaurants through delivery or take-away has become a way for establishments to continue selling. Many restaurants that served exclusively in-person needed to learn and adopt this new form of business. And in 2022, the expectation is that delivery and take-away will not lose their importance. What was once a differential is now a necessity. Delivery and Take Away must be well planned, imagining the entire customer experience when consuming the product. The packaging needs to maintain the temperature of the food, the look needs to be right, as well as the flavour. In addition, your team needs to be trained to perform a remote service, solving possible problems that may occur during this process. Digital and Online Presence With all the technological innovations applied to the food service sector, it has become a necessity for restaurants, as well as offering good dishes or fair prices. Social networks go beyond the place to advertise your business, but serve as a space to create and cultivate relationships with customers. Whether to answer questions and complaints, offer discounts or communicate about a new product. In addition, technology has brought solutions that facilitate business, such as Menu Online. It facilitates the choice of products, optimizes your team's service time and increases the average ticket of orders, since the customer can choose side dishes, desserts or drinks on his own. For the moment when customers return to the restaurant lounges, there is the Digital Menu, a QRCode that allows access to the menu via cell phone and that replaces the traditional printed menu. In addition to the security issue, service is streamlined, as it is not necessary for a waiter to take orders. Security protocols We will not suddenly forget all the precautions imposed by the pandemic. And this will be felt for years to come, with the care that did not exist before. All these protocols adopted during 2020 made people more demanding about safety and health care. Keeping the environment clean and safe will be critical to winning and keeping customers. Betting on a welcoming, happy, beautiful environment can also be differentials to attract more audiences. Creating a pleasant and safe experience is a good bet for 2022. Comfort Food Restaurants with more sophisticated and haute cuisine dishes lost space during 2020. Many famous and starred chefs closed their doors or changed their strategies. This change gave way to the so-called first-rate Comfort Food, which is nothing more than homemade food with a special touch. It's that kind of homemade food from the mother's house, which recalls childhood and the most delicious things in life. Dark Kitchen Last, but not least, is the so-called dark kitchen (also known as ghost kitchen). They are spaces created and optimized to exclusively offer takeaway food. These spaces do not have a lounge to serve customers and generally serve via delivery application services. A group of restaurants can operate in the same space on a shared basis, further optimizing the space. The COVID-19 pandemic made us rethink the market and the traditional way of operating. It forced businesses to innovate and look for solutions to continue existing. People need to eat and look for experiences that satisfy that craving. Restaurant owners need to be prepared for the trends pointed out by experts, but also attentive to market movements.

The best digital marketing strategies for restaurants

The best digital marketing strategies for restaurants

Having a good presence on the internet is essential in any segment. In a year as challenging as it was 2020, digital marketing for restaurants prevented many of them from closing because of the crisis caused by the pandemic. With the lockdown established in several cities, many restaurants had to implement a delivery system to survive. Even the ones that already offered delivery, had to reinforce the marketing actions to remain selling during the crisis. We know that investing is not easy when revenue falls. But there are strategies that, if properly applied, will bring a return on investment. Being on the internet is a must, and that goes far beyond having a website or publishing posts on social media. Digital marketing strategies for restaurants Each business needs to know how to strategically use digital marketing to attract and retain customers. There is no cake recipe, but you need to adapt the strategy to the reality of your sector and differentiate yourself. Have a good and responsive website Having a website is essential to your strategy on the internet: it is your digital presence! People need to know what your restaurant offers and what it works. But it cannot be any website. Invest in great pictures, after all, people eat first with their eyes! Also, take the opportunity to tell your story, put the address with a map of how to get there and the contacts for information and reservations. Also, you have to provide a good browsing experience for your customers through a version of your website for mobile devices, so that your page can be accessed from anywhere and anytime. We recommend the use of AMP (Accelerated Mobile Pages), which are a much lighter version than the desktop page. Invest in Social Media Identify the audience you want to reach and be present on social networks: Facebook, Instagram, TikTok, YouTube and even LinkedIn (if you want to reach the B2B audience). But don't make random posts: prepare a good plan, produce quality images and videos and interact with the public. Another good digital marketing strategy for restaurants is to use the stories to show the place and the dishes, talk about the news, tell about the protection and hygiene measures adopted and repost interesting content from customers. Extra tip for Social Media: videos A few years ago, videos gained a special place in digital marketing for restaurants and other segments. Lives, stories and other actions within social networks helped increase the importance of videos in marketing strategies. You can make lives, short videos behind the scenes of your work and give small tips. If you don’t feel comfortable appearing on screen, create a character or make animated videos. If you can, do some ads Ads are an important part of digital marketing for restaurants and can help your business appear faster and more prominently in Google results and social media. Your ads, along with SEO strategies and good audience segmentation, can make your business take off and gain visibility. Delivery service The pandemic and social isolation forced restaurants to invest in delivery systems. Make the most of packaging, customer service and follow the work of your competitors to differentiate yourself in this service. Check the advantages and disadvantages of each delivery platform and define which one best suits your audience and your business. Be on Google my business Google My Business is a free and special Google page where you can put all the information about your restaurant, such as photos, website address, location maps, contact information, in addition to receiving customer feedback. Another advantage is that this page appears in the search results, allowing customers to have a very complete view of your restaurant. Having a Google My Business is essential so that people can easily find you. In the world of digital marketing, we call that “local SEO”. Every time a user searches for something like “restaurant near me” or “food near me”, you might be recommended by the algorithm. Conclusion Restaurant marketing needs to be planned carefully and calmly so that there is no excessive spending of funds and for the actions to bring good sales results. For this, it is important to have a digital marketing consultancy. If you need help, come and talk to us! We, at Eat & Repeat, have professionals specialized in different digital marketing strategies for restaurants! I hope you enjoyed our article on digital marketing for restaurants. Feel free to leave your questions and suggestions in the comments and share our content on your social media!

Online marketing strategies for restaurants: what you have to know

Online marketing strategies for restaurants: what you have to know

At this point, you already know that technology is the future of every profession or business in the world, right? Because of that, if you have a food business, you must invest in online marketing strategies for restaurants. Right now, you may think, “on the internet, I will have so much competition, I don’t think it is worth it”. About the competition, you are right, online you will be side by side with the biggest restaurants in the world. But that also means one thing: the opportunities are endless. If you have a good website and the best SEO strategies, you can position yourself as the best of the best, scaling your business and becoming a reference on your market. For that, we will give you right now the best tips for online marketing strategies for restaurants. Let’s go! 1. Prepare the delivery process Before taking several actions to attract customers for your delivery, it is essential to structure your delivery process. Because if users do not have a good experience with it, they will hardly buy again and will not recommend your establishment to other people. And building customer loyalty should always be a clear objective of the company. 2. Include the service on the business website Now that your process is well-prepared, you should invest in marketing strategies for delivery, starting with the inclusion of information about the service on your website, investing in digital marketing strategies for restaurants at the same time. The ideal is to have the delivery data in a very visible way, with a menu tab dedicated to it and calls to action on other pages. In addition, put a phone number, company application, and opening hours. 3. Develop graphic materials Another relevant suggestion is to use graphic materials, such as folders, leaflets, and menus, to publicize and encourage the use of the delivery. For this, in all deliveries, you can include a menu of the products offered and pamphlets, publicizing the services and delivery options. In addition, these materials can be distributed at the establishment itself, at the customers' desks, or the reception. A pamphlet strategy in the delivery region can also be used when the company starts offering the service. 4. Customize the couriers Your couriers can also be part of the marketing strategy for delivery. In addition to being trained to serve the customer with politeness and kindness, they can be prepared with stickers on their uniforms and work material, featuring the company logo, telephone, and even attractive images of the dishes sold. 5. Use paid media Another important point on the internet is paid advertisements. Flexible in content and investment, the use of paid media is a strategy that more and more restaurants use to attract customers. Create Facebook campaigns and use the sponsored links in Google Ads to gain users for your delivery. The ideal is to test different keywords, images, and content to find the best ways to sell more through these channels. Social media, such as Facebook and Instagram, make it possible to create advertisements by geolocation. Thus, you can determine the coverage areas of a paid post, so that it is viewed by people who are on the site. In this sense, it is relevant to mention that many companies hire specialized agencies to take care of this strategy since it requires time, dedication, and good knowledge to achieve success. 6. Create a loyalty plan Another interesting strategy to encourage a recurrence of the purchase at delivery is the creation of a loyalty program, such as a customer registration or a points card, in which the user, after placing an X number of orders, receives a gift from the establishment. If you have a pizzeria, for example, you can offer a free pizza after purchasing 10 units. When the establishment works with low-profit margins, one way out is to increase the number of orders or limit the flavour options, offering the simplest ones. 7. Use professional photos Something that should be included in your marketing strategy for delivery is the use of professional photos of the dishes and the establishment. In many of our tips, we talk about tactics that involve visual dissemination, so it is essential to have quality images that attract the public. 8. Scarcity marketing Whether it's a limited-time offer or a seasonal promotion, scarcity marketing gives potential customers a sense of urgency to purchase your product. There are several ways to use scarcity marketing. The use of coupons can increase sales. Likewise, you can introduce time in your online purchases, showing the user that he has a set time to make a reservation or enter a waiting list. We hope that this article helped you have insights into your restaurant. Shared this content and leave your heart if you liked it!

The best food marketing ideas to use in your restaurant

The best food marketing ideas to use in your restaurant

Advertising is the lifeblood of the business! And in the case of food establishments, it is no different. However, we know that creativity is not everyone's gift and there comes a time when having new ideas to advertise your dishes becomes a very difficult task. We can tell you right now that it is not necessary to have wonderful and continuous creativity to make good advertisements for your restaurant. Some several versatile themes and tactics can be used at various times and in different ways. To check what they are, stay with us! Food marketing ideas You don't need to think about a new post every day, much less try to suck your creativity to make super new content. What you need in marketing management for a restaurant are planning and strategy. That's what we're going to teach you now. Check it out: Quality photographs Have you ever heard that a picture says a thousand words? Well, in many cases this is true. Investing in beautiful photos of your restaurant and the food you serve may be your most potent marketing ploy. The photos of the restaurant's physical environment are great for attracting get-togethers, celebrations, in addition to consolidating your space as a great place to go. Finally, the photos of the food are the main thing. I'm sure that if you've opened a restaurant, it's because you have a lot of confidence in the taste of your dishes. Therefore, it is essential to ensure that this is reflected in the photos. Special promotions Special promotions are, of course, the best way to attract more customers to your restaurant or bar. You can see that big companies do this all the time, like Outback, for example. Here, the idea is to create something that is financially attractive and that has the potential to create a ritual for some clients. For example, every Thursday you can run a half-price drink promotion at happy hour. Another example would be getting 50% off your second course on a Wednesday. Talk to your audience A marketing idea for food is simply to start a conversation with your customers. This tactic doesn't require a lot of effort from you and is excellent for creating a closer relationship with potential customers. A great current trend to do this is the "tell me you XXX without telling me you XXX" trend. For example, tell me you love to eat without telling me you love to eat. Encourage an acquaintance or friend to start telling stories in the comments and see the magic unfold! Join online discount clubs To attract customers from the internet, the solution is to integrate the chain of establishments associated with discount clubs and shopping sites. So, if your business is not yet part of the network of restaurants that offer special conditions on discount websites and apps, don't waste time and register now. On the other hand, it is important to always pay attention to promotional periods, such as Black Friday. Where prices are reduced, boosting the flow to attract new customers. Price by watching your profit margin and increase the frequency in your business. Attend local events and post about it Your restaurant needs to be seen, and your food needs to be offered so that the customer can understand the cost-effectiveness of entering your establishment. That's why participation in local events that have a direct relationship with your company's target audience (the persona) is so important. Ensure the quality of the food, taste and compatibility between the environmental conditions of the event (outdoors, duration, climate, among others) with what it will serve. Delivery time is of the essence, as at most events the attractions are plentiful and people don't want to spend a lot of time waiting to eat, unless, of course, it's a gastronomic event! Make your establishment an attraction In the competitive field of food, not being always well located, serving a varied menu or being an expert in some kind of cuisine is enough. People who go to places to have lunch, dinner, have fun with the crowd or even celebrate an important date, also look for experiences that make the visit memorable and special. One way to do this is to invest in your establishment's look. Think about the profile of the people who attend and look for an appropriate topic. If the majority of your customers are young students, for example, it may be that a more relaxed and modern decor is attractive. Use your creativity and the results will surely come. Always think big You've heard that your business is the size of your thinking, well that's exactly what happens. When you are in an industry as competitive as food and beverage, you must always think about its growth and improvement. A great way to grow is to make several partnerships, that is, you can have several partners that will make your daily life easier and mainly increase your sales. And when we talk about establishing and creating partnerships, there is nothing better than being able to offer facilities to your future partners. Don't forget that the greater the sales, the better the conditions for offering better prices. If you want to come up with amazing ideas for promoting your dishes and restaurant, but don't have time to focus on them, consider hiring a service that specializes in it. Here at Eat&Repeat Agency, we are the best in marketing management for bars and restaurants, in addition to developing several solutions for the segment. Learn more about our work and make a quote!